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Following the top brand by the Shanghai Foreign Trade and Industry to identify problems such as excessive alcohol, another person familiar with yesterday to the "Daily Economic News" Baoliao, now shopping on the million or so foreign brand apparel Qicheng come from domestic factories, the majority of is through "by abdominal Son" (that is registered abroad, the brand, and then back domestic production and sales) create. In this regard, the Shanghai Committee of the Consumer Protection pointed out that "world famous" is just a vague concept but as a consumer, the best long in mind. Phenomenon: fashion brand competing "fame" Worth taking a foreign name on the rise BOSS, Valentino, Pierre Cardin This is a world-renowned fashion brand, but it can be seen in the market many of these brands of jewelry, leather goods, the trade, these products with the real Valentino, Pierre Cardin has nothing to do. "In modern parlance, is called Pong brand is embodied in a number of domestic enterprises in the BOSS, Valentino such a well-known brands with a different prefix, suffix, so that ties of kinship, and then in different countries registered a clone The new brand, and the real BOSS, Valentino is not actually a brand, not a production. " It is understood that this phenomenon beside famous long, until now, some of the streets in Shanghai can still see the original case there is no relationship between the brand, "Valentino" store, one to the seasonal, store windows will be written on the pearls of "seasonal clearance, 35 per shirt," and so forth. Yesterday, some reporters Xujiahui shopping center, half of all men, said the market is the foreign brands, trademarks labeled in English, while the claims listed on the world famous fashion show from the "Shanghai Songjiang", "Wenzhou", etc. land. The price of these men are 8,000 yuan to 20,000 range, compared with native a second-tier brands, is a "child with your mother." Allegedly, was dubbed "a certain Nigerian", "a certain slave", "a certain Dior" foreign brand apparel virtually single-handedly by the operation of the domestic garment enterprises, their production and distribution channels entirely in the country. According to reports, relying on take the high road, in shopping malls in Shanghai to sell a very large "fire" and "Julius Caesar" suits in between 8,000 yuan to 12,000 yuan, known as the Italian brand, in fact Wenzhou operation. Operation: "famous trademark" this dish Or Pong or by foreign brands only case Clothing business for many years Mr Tsang told the "Daily Economic News" interview introduced a few years ago he had been beside Valentino, but because of the brand in the country has been over-developed, attractive progressive decline, with Valentino for brand protection in China , by Pong has been difficult to sustain the brand. So, not long ago, he used "by abdominal Son" means registered in France, a men's brand, through the national trademark bureau trademark registration, after the Spring Festival, the brand can be in the domestic apparel production and marketing. "The vast majority of domestic consumers can not afford but yearning for foreign clothing, birth of the brand in this way, many of them in France, Italy and other developed countries in apparel registered the birth on it seems to take a noble descent, so that consumers heart . "Mr Tsang, the domestic brand to occupy in the market often takes at least 5 years of cultivation, and to put huge amounts of advertising. The use of "by abdominal Son" Pattern cut in half the time. It is understood that France, Italy registered trademark, is the clothing of choice for the boss, but because of high costs, long time, a lot of strength bad boss will choose Hong Kong. "Registered brand before and after France and Italy to spend 2 million yuan, and registered in Hong Kong only takes 30,000 Hong Kong dollars on the handling." Agent of a French clothing in China, said garment trademarks registered in foreign countries, we must first register a local company to The name of a company registered to the French clothing and Trademark Office The trademarks, logos, names, etc. in English. Then back home to apply for registration in Chinese, Pinyin, logo and other trademarks, mainly to prevent others fake. Domestic and foreign registered and it took two years to spend 200 million yuan. In contrast, in Hong Kong operation much easier. Spend 20 thousand Hong Kong dollars in Hong Kong registered company, to spend 10 thousand Hong Kong dollars a clothing trademark can be registered. Because of ease of registration fees and registration too different from the Mainland to Hong Kong garment employers are more willing to register. Industry estimated that the sales of brand apparel in Hong Kong, 90% are "by abdominal Son" product. In Jiangsu and Zhejiang are plenty of businesses devoted to fake foreign brand-stop service for registration of companies, some companies, even in France or Italy registered trademarks of dozens or even hundreds of companies selling clothing in China, which is called "brand management" . It is understood that very few other international clothing brand line of apparel factory over to someone else to do, that the brand is to focus on their brand image, licensed to others often means the risk. Domestic business operation of the international brand, to find second-tier foreign brands already very good. How to identify quality clothing Experts believe that China's consumer brand recognition is not high, consumer psychology has not yet matured, the only foreign brands so easy to form following the lead of the psychological, so identification is imported designer clothes, but also need to pay attention to nuances of difference . First, different clothing label, imported designer clothes at the tag on to indicate place of origin, such as the French brand clothing, will be marked on the tag "French brand", column origin of "French" words. Domestic clothing must be marked on the tag domestic production sites and contact telephone number. Quality, the imported designer clothes more attention to detail. After the shoulder position, such as suits, hanger, will show the natural wrinkles, put behind the shoulder to the wearer freedom of movement. The domestic suit, the same site without a little wrinkle in the hang, but was not comfortable wearing. There rotator cuff seams, because the fabric is three phase, in order to not wrinkle kimono stickers, very high technological requirements. China-made suit, it was never the problem. The e-commerce company in China offers quality products such as leather cross body bag , China backpacks for laptops, and more. For more , please visit tan leather bag today!
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