Following Gree, Skyworth, TCL happy tree, the beauty, Galanz recently prepared three or four stores to develop the market in order to achieve the broad masses of the rural market penetration depth, while reducing home appliance chain dependence on supermarkets. According to the U.S. vision of the company, sales in these joint venture companies, local distributors accounted for about 80% of the shares, sending the United States under the air-conditioning operators accounted for about 20% of the shares. However, dealers generally do not participate in joint sales of the company's specific operations, air-conditioning by the United States under the camp staff to care for, but if the ability of some strong local dealer, but also serve as chairman of a joint venture sales company and total manager.
This trend, household electrical appliance enterprises do not only manufacture, but also involved in business, this "commercial impulse" is worthless?
1: home appliances industry, business patterns - Integration of shuffle
Appliance industry reshuffle of consolidation mainly in the field of home appliance sales and manufacturing are two areas:
Home appliance chain sales areas: 2006 sales in the field of consumer-electronics chain through acquisitions and expansion capital integration, first Best Buy invested 120 million U.S. dollars to acquire 51% stake in Five Star, a high profile moves into the Chinese home appliances market, after a lapse of several months, China the field of home appliance chain giant "GOME + Paradise", turned out to medium and large followed the fate of the industry had all kinds of speculation. Generally agreed that the field of home appliance chain industry will gradually become Best Buy, Gome + Wing-lok, Suning the three pillars of the new pattern. According to the Ministry of Commerce Commercial Reform Department announced the first half of the list of top 30 chain enterprises in the data, there are five 3C chain, entered the business by the Ministry of Commerce list produced by the Division of reform and development. Gome, Suning followed second, third, the other three finalists in the 3C retail enterprises are in Jiangsu Five Star, Shandong triple and Hongtusanbao, which ranked 10th, 15th and 19th places. In the top 30 list in the top ten in three former home appliance chain list-sales, according to a top ten about 40% of total sales.
Data showed the country the fastest U.S. shop, the development of the first half of stores to 555 over the same period last year increased 79.6%; Suning followed, in the first half with 430 stores, increased 68.6 over the same period last year %. Suning in the first half sales of 28.9 billion yuan, up by 62.4%; the country during the first half U.S. sales of 30.3 billion yuan, an increase of 54.8%. From a single store sales of view, the first half of the country the average U.S. single-store sales 54.59 million yuan, while Suning will reach 67.21 million yuan.
Jiangsu Five Star, and Hongtusanbao also developed rapidly during the first half. Five-Star first half of the stores up to 224, an increase of 51.4%; sales of 9.1 billion, an increase of 24.7%. Hongtusanbao is the list of "new" up to 77 stores during the first half, an increase of 54%; sales of 50.8 billion yuan, up 49.2%. Them in the first half of the single-store sales were 40.63 million yuan and 65.97 million yuan. Sanlian sales have fallen sharply in the first half sales of 61.8 billion yuan, down 23.8%; store quantities of 276, only increased by 0.7%; its single-store sales only 22.39 million yuan. I am an expert from China Building Materials, usually analyzes all kind of industries situation, such as garage door store , cork sheet.
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