Editor's Note: Recently, 22 Household Appliance Center Daily News all baked. In the country, driven by favorable policies, appliance industry have turned loss into gain, a number of leading enterprises in mid-year report gains across the board, the international home appliance industry
Crisis in the context of one of the first revival of the industry. Special invite well-known newspaper research fellow securities listed companies on major household appliances for reporting the results to comment, share with readers.
Two major factors promoting the gross margin
The first half of this year, in
, Trade-and energy-saving products and a series of projects that benefit the policy of promotion, home appliances section for reporting the results of major listed companies performed well. Stimulating domestic demand recovery in the first half and benefited from lower raw material costs are two factors
, Small appliances, flat panel TV product gross margin 3 percentage points.
Big Three in the white goods, Qingdao Haier mid-year report of the overall gross margin is 26.59%, 23.13% higher than last year increased by 3.46%. Gree air-conditioning products gross profit margin 25.87%, compared with an increase of 7.57% over the same period last year. The U.S. electrical and air conditioning products gross profit margin 22.98%, 3.05% higher than same period last year; refrigerator product gross margin 25.13%, 2.84% higher than same period last year;
Product gross margin was 23.07%, 1.88% higher than same period last year.
TV main Listed companies are
TV business drag, gross margin fell slightly. Hisense Electric first half of the domestic gross margin was 23.6%, up 1.9% raise, to become the best gross margin performance color TV enterprises; Sichuan
Consolidated gross profit margin during the first half fell 0.30 percent TV, down 16.41%; TCL Group in the first half
Gross margin from the same period last year 21.3% to 26.6%, but gross margins fell a larger CRT, multimedia integrated gross margin improved by 2.3% only; deep
TV gross margin fell from 0.94 to 18.26%, domestic sales of LCD TV only 20% of gross margin.
Careful analysis of Household Appliance gross margin due mainly to the following two aspects:
First, domestic demand pick up quickly. Now, home appliances to the countryside and the TM, such as energy-saving products projects that benefit the consumer appliance industry policy to bring good. Appliances to the countryside directly stimulate the rural market sales, trade-in target home appliance market is locked in urban upgrading, and energy-saving products to further accelerate projects that benefit the sales of energy-saving appliances and household appliances to accelerate upgrading of the structure.
The first half of this year, China's household electrical appliances to the countryside of household appliances sold 9,610,100 units, sales amounted to 16.229 billion yuan. The data allows us to see the appliances to the countryside makes the whole rural household appliance market is successfully expanding throughout the country, will accelerate the flow of China's rural market network service system for the enterprise open a wider market.
Second, in the first half of steel, copper, aluminum, LCD panel prices fell year on year, lower manufacturing costs also contributed to the direct factor in enterprise gross margin. For the second half of steel, copper and other raw materials prices are rising expectations, will squeeze already thin household electrical appliance industry, the profits of judgments, Guoxin Securities researcher Wang Nianchun that the second half of household electrical appliance enterprises will be locked by means of hedging raw material costs, plus promote a new product to speed up factors, third quarter sales of home appliances is not short off-season will show the status.
Addition, we also found that reported from Gree, Midea and other companies have shown the release of inventory, cash flow from operations to enhance the features. This is due to the beginning of this year, these companies face uncertain global economic environment, the state, generally focus on inventory control, focus on cash flow control.
Analysts believe that the industry generally optimistic about the second half of the white appliances market. In the short term, by trading volume continued to pick up pre-lagged effect of real estate and home appliances to the countryside for the first time the acquisition of rural demand for catalytic promotion of rapid growth in domestic demand led recovery appliance industry a clear signal. I am an expert from China Toys Suppliers, usually analyzes all kind of industries situation, such as sound blaster wireless music , wooden foot massager.
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