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The impact of financial crisis are rippling through the entire appliance industry, export-oriented economy of the Pearl River Delta-based large enterprises, particularly emerging OEM companies such as bankruptcy miserable. But few days ago, saying that "the market value of 10 billion nine-yang Soymilk, even beyond the Haier household appliances leading enterprises." While this is the industry's surviving suspect, but the small appliance industry, the envy of adverse economic rosy indeed for the industry. Domestic exports of transfer "As the life of fast moving consumer goods, small home appliances the price relatively low, consumers will not because the economy is not doing well and Chibidaigou." Toryo Ketchen Group, Guangdong Electric Po Shun Peng, general manager of domestic marketing center, told reporters by economic the impact of the economic downturn, home appliance sales generally downward trend, but the performance of small household electrical appliances has been very hot. Analysts believe that, compared with the large appliances, small household electrical appliances in the amount of funds used on a smaller, consumers will not be too worried about the price. In fact, foreign orders, and domestic number of export-oriented enterprises are also popular small appliances to combat, especially those which live entirely on OEM business. "A lot of second and third line because it does not receive orders for the brand to close down." To industry sources, are subject to export pressures, Shunde many small household electrical appliance enterprises have to change the sales strategy is no longer the main business only stare in exports, but rather to reduce the proportion of exports founding the domestic market, equal emphasis on the implementation of domestic and export marketing strategies . Peng Shun told reporters that in 2007 export revenue DF-40 billion domestic market is only 150 million yuan. Since last year, Dong Ling played by fruit and soya-bean milk-based, independent brand-building initial success, in raw material costs and the rapid increase in labor costs, especially in the financial turmoil sweeping the world situation, Dong Ling still maintained a growth rate of nearly 100% . Group Chairman, Assistant Pan Weidong Dong Ling also told reporters how to get rid of the weak anti-risk capability OEM business in the international industrial chain in the passive situation, that is, adhere to independent innovation, and actively promote the OEM to ODM to upgrade. Intensified this year, the industry reshuffle "With the large home appliances small profit compared to the profits of small household electrical appliances are often 20% to 30%." Industry expert analysis, precisely because of the small appliance industry threshold low, high-profit, many enterprises have cut into the industry. "But now the industry's 'winter' also will usher in a major reshuffle of small household electrical appliances." "Some small domestic market has been dominated by well-known brand appliances, allowing OEM to do a lot of focus on small household appliances enterprises are facing death in the face." Vice chairman of China's home appliance marketing boards that Hong Shi-bin, compared with color TV, air conditioning and other large household appliances, small household appliances industry, the ability to resist risks is clearly insufficient. It is reported that the small domestic appliance industry is "??, the new de-ho Yun Po, and three lions led by a large group of sheep," the pattern. "Winter" after the concentration of small household electrical appliances brand would be significantly increased. Pan Weidong also agrees to this view, he said that after 2008 the 5 to 10 years, will be China's small household electrical appliances market is a watershed in an explosive period of survival of the fittest, "the brand will be increasingly higher concentration." We are high quality suppliers, our products such as diesel test bench Manufacturer , bosch test bench for oversee buyer. To know more, please visits pump test bench.
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