?? Visit to Hefei 100 CHEN Ming-hui, general manager of a large electrical chain
Earlier, the "Hefei Baida Electric: department store chain of birth plus dual power" as the subject reported the Hefei 100 large electrical chain, causing the industry to the department +
Double-wide chain reaction Pattern at and discussed. This time, we again connect large electrical chain, general manager of Hefei 100 CHEN Ming-hui, asking him to "industrial revitalization, the channel first" topic to talk about the 100 largest electrical chain in the performance of "stimulating consumption and expanding domestic demand" business corporate social responsibility and "to expand sales , digestive capacity, "chain responsibility in the views and initiatives.
Duanmu: 100 large electrical chain's recent strengthening its channel construction and operation of the main aspects of the work carried out which aspects?
CHEN Ming-hui: 100 channels for a large electrical current building contains the following:
sales outlets, 100 large electrical outlets rely on 100 large group layout, using the department store in the shops, supermarkets, shop stores, independent stores three-legged walk, shop model, currently in northern Anhui Bozhou, too and, Bengbu, Huainan, Shou County, central Hefei, Luan, Shucheng, south of Tongling, Huangshan, etc. Direct opened 23 hypermarkets in Hefei has a distribution center, sales and distribution base covering North and South Anhui most of the cities. Development in the network, the 100 large electric main advantage of relying on the group, combined with appliance stores commercial real estate development group, department stores, supermarkets set up for low-cost expansion, the Group combines three Yetai commercial real estate rely on each other for common development, significantly reduce business risk, management quality assurance.
Second, building distribution channels, the current headquarters of the company has a procurement center in Hefei, a logistics distribution center, in order to increase the distribution capacity of the regional market, the company is currently building a regional marketing and distribution centers, to increase regional self- mining products, and build regional storage centers, expansion of storage and transportation, in order to strengthen the market on 23 and the surrounding towns of distribution and
Third, the upstream supply channel construction, the company set up purchasing centers now black and white 2 Purchasing Department, on the current upward trend of sales of commodities quickly set up IT Procurement Section, stripping more intermediate links, changing distribution patterns associated consignment model, a substantial enhance the management quality and profitability.
Next, the company will further increase market penetration 23, building more regional marketing, purchasing center, through the channel system to consolidate and further expand the market.
Duanmu: Will the 100 largest electrical chain to participate in the implementation "
"Engineering and the on the impact your company? The same time, your company will take measures to promote policy advocacy, consumer attitudes to upgrade, so as to maximize the channel to play the role?
CHEN Ming-hui: for the rural market, focusing on bringing home appliances 13% subsidy policy advocacy, by hanging banners, distributing leaflets and other kinds of ways to expand policy advocacy, combined with other kinds of home appliances market promotional activities to attract potential consumer groups. In addition, for urban populations, mainly to carry out large-scale promotional activities to expand the variety of credit consumption pattern, to stimulate market demand, while for the rural market, we launched the "first access, pay later" credit guarantee system, consumption patterns, the maximum tap the potential of rural market consumption to raise the overall sales.
Duanmu: Your cooperation in strengthening the supplier of the specific practices and learn from peers should be relevant experience?
CHEN Ming-hui: retailers and manufacturers depth of alliances, strategic partnerships have been 100 major development since the law of one of the appliances. Favorable point is that: First, share the risk and enhance the viability of the individual; second is through the exchange of information, sharing of resources, saving the cost of market research to reduce the backlog of goods storage and transportation aspects of the waste, saving distribution costs; three common developed models such as underwriting, to enhance the profitability of business space for circulation. 100 large electrical appliances and Gree, Haier, Midea,
And many other brands have established a strategic cooperative partnership, the capital flow side chain, with special policies to ensure adequate production and supply of goods, develop and guide the consumer market, the economic crisis has greatly enhanced the anti-risk ability and market confidence. I am a professional writer from China Quality Digital, which contains a great deal of information about odor control systems , portable gas bbq, welcome to visit!
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