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Internationally renowned management consulting firm Roland? Berger has published and investment bank Rothschild (Rothschild) Cooperation For the third "Global auto manufacturers research" report. Data show that 10% cut in view of the automotive industry, and the second half of 2008 will further reduce the production of cars and trucks, in 2008, the last two months, the average pre-tax profit margin vehicle manufacturers will be far less than 5%. Roland? Berger partner of the automotive industry center Marcus? Bairui Te said: "In 2009, if we only see about 4% profit margin, I would not be surprised." The margin will be close to 2001 lowest level in history. Marcus? Bairui Te (MarcusBerret) said: "The car manufacturers are facing unprecedented competitive environment: rising prices of raw materials; low-cost manufacturing countries to participate in the competition; OEM to lower costs; constant calls for environmental innovation. These pressure from all sides, there may be further expanded in the future. " In the past few months, auto industry growth rate is slowing down, now, OEM was forced to once again reduce the cost of billions of dollars. Therefore, the second half of 2008 and 2009, vehicle manufacturers will continue to feel overwhelmed. China's first struggling Despite increasing competitive pressures, car manufacturer's profit growth in 2007, significantly. Pre-tax profit margin and return on capital and even a slight increase compared to last year: the automotive industry's pre-tax profit margin was 5.4%; return on capital was 11.9%, one percentage point increase over 2006. However, this trend is not good throughout the automotive industry: Europe, Japan and India, outstanding vehicle manufacturers, but in North America and China (the first time ever) the situation difficult. Profitability of different sized companies are not the same: In the past few years, medium-sized auto makers was particularly strong momentum of development, many small manufacturers and some of the top 20 automotive manufacturers are faced with numerous difficulties. Strategy for future success Roland? Berger Strategy Consultants and Rothschild investment bank found that the auto maker's success: retail sales, the key to success is concerned with the future growth potential of the market and product development and expansion of current product categories for one to two markets in the region to achieve 20-30% market share. Meanwhile, innovative products will only be realized in future above-average profits, innovation range from the development of new power system concept?? Like the new hybrid and electric motors to completely disruptive innovation in automotive design. Costs, the optimal layout is to stay ahead of the international competitive position of the premise. This not only applies to automotive production, R & D is also applicable for the car. The world's major vehicle manufacturers such as software development will be given a clear mandate of outsourcing to low cost areas, and gradually transfer its complete modules and systems development work. Standardization of procedures and business management outsourcing to low cost. As for the financial structure, profitable car manufacturers usually have a good resource management, including the use of timely inventory management (just-in-time) model in order to reduce storage costs, extend the payment terms or discounts technique has been used and so on. During the crisis in financial markets, resource management is especially important, because more and more banks will be faced by vehicle manufacturers as a key factor in the business environment, thus providing the appropriate amount of the loan. Managing director of investment bank Rothschild ThomasK? Stele that: "Today has been a long-term preferential access to credit lines of the car maker to master certain advantages. Banks diversified customer base, geographic location of the low cost and flexible diversified investment program as a major evaluation factor. " We are high quality suppliers, our products such as Customized Promotional Gifts , USB Mini Speakers for oversee buyer. To know more, please visits Apple Iphone Accessories.
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