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Zhongguancun e-store shops loss of millions of mobile phone internal reorganization by wgre ethbtn
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Zhongguancun e-store shops loss of millions of mobile phone internal reorganization by WGRE ETHBTN
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| Article Posted: 07/29/2011 |
| Article Views: 84 |
| Articles Written: 1205 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 724 |
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Zhongguancun e-store shops loss of millions of mobile phone internal reorganization |
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Business,Business News,Business Opportunities
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Recent Zhongguancun Electronic Stores have an internal reorganization, Dragon will be part of the first floor into office space to commercial tenants; followed by e world has much to basement cell phone stores all clear violations; and Dinghao also for the expansion of "boutique stores" active preparations . Three e-Marketplace is bound to change the Qi Rectifying the Zhongguancun electronics store environment.
Overhaul of mobile phone shops After the Spring Festival, e in the world cell phone stores on the ground floor was a radical reorganization, trying to build a cell phone the first city in Zhongguancun, not only so, e will create a set of mobile city in the world, cartoon video City, game centers, high-definition base as one of the super-carrier digital entertainment.
"Sometimes appear before the self-employed businessmen suspected of fraud and other violations of consumers, and the clutter of individual businesses to consumers will result in the psychological boredom, which, we have here all the clear mobile phone business." e world center manager Huang Wenbing planning to reporters said, "for new businesses Tender We will strictly audit to well-known brands as the preferred distributor to build high-end image of the store environment. "
It is reported that the e world, mobile phone store in the basement cleaning up hundreds of million in losses, while the clean-up period will inevitably lose a large part of the traffic. In response, Huang Wenbing that the internal transformation of Zhongguancun electronics store is a long process, to eradicate the phenomenon of fraud and other irregularities, cleaning shop is just the first step in rectifying the future will be to strengthen the relevant Sell As well as management quality and professional training.
Trying to build boutique stores World clean-up operations than e, but in the Top Electronics City to expand the "boutique stores" active preparations. Recently, this reporter learned from the Dinghao, Metro Line 4 Zhongguancun West Zhongguancun Station through the underground passage has been opened. For this project, has already done enough Dinghao the article.
Dinghao planning director, said Li Ping, as Metro Line 4 through Zhongguancun, Dinghao the second floor in 100 meters underground subway extension channel, the channel opening will be the introduction of good reputation and high business reputation, causing Ding good boutique stores the image of the store. On the other hand, there are four layers Dinghao two exhibition features 9 floors of office space areas and functional areas, so this year, stores will not have a wide range of structural adjustment.
Not only that, the reporter also found Dinghao internal environment in the reorganization began flagship store brand experience stores and flagship stores. Following HP, Lenovo have set up in Dinghao flagship store, the world's top PC brands Alienware's flagship gaming experience has also successfully settled in store. Soon the shop had sold 5 opening a laptop and another book was more than consumers Alienware desktop. As the store's operating costs, giving Gift And to provide software installation services, online stores offer price than the slightly more expensive. However, in-store sales, consumers can directly experience the machine, this is not the advantage of online direct marketing.
To seize the high ground of the New Year
Both e world, Dinghao or Dragon, has been known Zhongguancun benchmarking the three stores, after the Spring Festival will invariably be adjusted, apparently to seize the high ground this year.
With the popularity of smart phones, there are industry forecast for this year is "mobile phones", with the cell phone store e world is undoubtedly a response to the escalation of this trend. According to statistics, e in the world has reached 20 million passenger per year, while stationed in one of the manufacturers, distributors passenger can make use of these advantages in the "mobile phone of the year" to have a share.
For Dinghao boutique store strategy, Dinghao business director, said Jin Zhong, Dinghao with the traditional mode of development of electronic stores are essentially different. Dinghao's "two cards" is a type of consumption and one-stop shopping experience, the Alienware brand has also proven Dinghao settled in this year's development?? Fashion experience, entertainment and shopping. I am Frbiz Site writer, reports some information about decorating xmas trees , felt christmas crafts.
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