As the representative household electrical appliance enterprises began a large-scale joint venture sales company controlling the operation of excellent channel for business and the depth of the National League.
"Manufacturers Community" highlights the marketing changes, the role of the sound development of the huge lead the industry, is bound from the old "product-centric" marketing model to the "customer-centric" transformation, the real push forward intensive industry as a whole.
In recent years, following
After the United States, the blog name of higher appliance prices, have set up regional stock sales company, create marketing alliance companies, which intensified the channel revolution, still continuing. Followed
, Also can not wait to clear the annual meeting announced in 2007, Galanz in the Chinese market will be fully promote the holding of joint venture sales subsidiary based marketing model. Glanz and subsidiaries around the business from the common shares registered, featuring general manager positions with two types of people: one is elected by the representatives of local businesses, a category is selected from the elite out of Galanz marketing representative.
Channel the evolution of the revolution
From the last century, the rise of the middle and late wave of corporate self-built store, the eve of the new century to
, Suning, Yongle, Dazhong, represented with great sales ability of the sudden emergence of a super home appliance chain, the Chinese home appliance sales channels had "structural" drastic change. Traditional home appliances
, Distribution channels are emerging super-strong chain challenges. Channel changes at this stage, was the first revolution and were seen as the second revolution, which triggered the second revolution in home appliance chain channels (
, Brand marketing, technology research and development, channel sales, etc.) of the violent oscillations.
After experiencing the dependency chain, 2005,2006 channels in consumer electronics manufacturers to reveal the dark layout regression trend. Integrated appliance manufacturers with a number of channels as a prelude to the self-built, appliance industry revolution swept from third sources.
Many manufacturers in the direction towards self-built channel breakout, the nowadays group of air-conditioning, small appliances for the home appliance business representatives began holding sales of large-scale joint-venture company's operations, excellent channel for business and the depth of the National League. Chu Ci Gree mature before the operation, the United States, and Glanz, Chi Higher enterprises also have started a new round of channel expansion strategy. They Gree model was modified, a joint venture with merchants all over the mainstream of home appliances
And reorganize the business of selling
And the system, the establishment of regional sales company, solely responsible for the local market expansion. Among the most rapid advancement of Galanz, the level established in the Group Operations and Business Unit, responsible for regional marketing company to promote the "prairie fire." According to reports, now that it has set up 52 sales subsidiaries, including Sichuan, Hebei, Fujian and other places belong to the joint venture holding company.
Joint holding promote "co-win"
The marketing research industry, scholars believe that the marketing center from a subsidiary of now, changes in the core is the establishment of interests and responsibilities with the system of checks and balances
System. Vendors, not simply the product proxy of trade relations, but mastery of the coalition partners, in management, operations, information exchange data closely, the end result is beneficial to manufacturers in the market, go it alone, into dozens of businesses together to work together, to play a variety of resources to maximize efficiency.
Galanz history, general manager of Hebei spring, said sales subsidiaries, joint venture, this channel model, the real solution to manufacturers of risk and profit sharing, whether in factories or businesses, not the interests of the other person as a tool Instead, the brand organization with a member of this distribution for the depth of local markets is particularly effective. According to reports, the history of the original spring is an air-conditioned Galanz dealer in Baoding, in 2005 sales of only 500 million; cooperation with Galanz established sales company in Baoding, in 2006 sales volume quickly zoom to 100 million Multi.
This, the industry believes that the home appliance business in the distribution channels operating mode changes, reflects the maturity of China's household electrical appliance enterprises and wisdom, since the establishment of regional shares of the company's home appliance sales business, and did not stop with the chain stores of cooperation. I am a professional writer from China Print Net, which contains a great deal of information about anatomical model , nordic walking sticks, welcome to visit!
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