Sichuan consumers will soon be able to drink the vodka the real estate! Fortune 500 companies Diageo told reporters, after preliminary evaluation, they have identified the filling Production Line Put in Pi, and plans to be operational in 2011. Sichuan Provincial Department of Commerce, said Pi is Diageo's first in China Wine Production base.
End of last month, Diageo and Chengdu, Sichuan Quanxing Group Limited in London Wine filling project signed Cooperation Agreement, by the GSK Group in Chengdu Pi a part of the Diageo's products, filling the bases. Diageo yesterday came the news that Pi will base its early stages, and some Mrs Smirnoff Vodka Pine nuts Filling wine products. The total investment is expected to reach 15 million pounds.
30% share of the global wine market share Diageo is the world's largest wine group, also has the world's top 100 Alcohol 14 brands. Long-term sales in the global vodka market, ranked number one in the Smirnoff vodka, in recent years in China Sell Performance was significantly increased.
Liquor business reflected now in Shanghai, Guangzhou and other first tier cities, wine from the night market to banquet hall; Sichuan Carrefour also said that although the subject " Prohibition "The impact of this year's wine sales decreased slightly in Sichuan, but the growth continues unabated. In China's huge consumer market fueled by Diageo Headquarters now has the China market is very important to include the development of the region, a parallel with the Asia directly to the Emperor selections of wine information network in China The maker of one of the headquarters reported.
Specializes in mergers and acquisitions industry, Diageo, GSK holds an indirect 49% stake and become the second largest shareholder of listed companies Shuijingfang. In June this year, Diageo launched together with the high-end vodka Shuijingfang "Shanghai white", and starting in Hong Kong. Now Diageo Quanxing hand again, build production base in Sichuan to expand the market territory. Industry that, as one of the Six Golden Flowers and liquor, Quanxing particularly successful with its cultural marketing Shuijingfang among the forefront of high-end liquor, possession of GSK particular Shuijingfang brand of Diageo spirits comprehensive product line, is a perfect complement.
Learned, Sichuan base will be completely by Diageo global standards for construction. Sichuan Provincial Department of Commerce revealed that the product not only production base in Sichuan radiation in China, will cover the Asia-Pacific region, the project is expected to expand to the next step. The source also said that with the powerful combination of local liquor company, Diageo success of the project for the River filling the introduction of the emerging wine industry.
The market are very positive about the prospects for Smirnoff vodka and gin. Wu Bo, general manager of entertainment return to the city of Phoenix, said the first to realize the localization of Diageo wine production is bound to put more in the market, which is also conducive to the rapid build up its brand image of a good market. Wine lovers Wang Lara said after the factory production of the brand is expected to achieve localization of the local habits tastes adjust, with the brand's marketing efforts to increase the local, she will make consumer choices. I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as build a workbench , adjustable work bench.
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