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16 Cosmetic Brand, almost all familiar to Chinese consumers, covering large department stores, supermarkets, pharmacies, professional hair salons and duty-free shops and other high-end all sales channels?? L'Oreal in 10 years in China has completed a product from the public to high-end products in the pyramids. Open up: to start from scratch 1996 in the second half, never been to China, Paolo received the L'Oreal headquarters appointment, became president of L'Oreal China. "I have several colleagues with offices in Hong Kong to Shanghai, I told people that I work at L'Oreal, Jing Mei was aware of the company. At that time the company did not even Chinese name." Vice President of L'Oreal China Lan Chen-chen recalls that all the staff are behind the counter, a station 78 hours to observe the performance of competitors, consumers also, and record them altogether, as the front line market research. "Just the choice of shopping malls and the counter let us racked his brain. On the counter image of the building, we must comply with L'Oreal international brand image, but also let Chinese consumers psychologically acceptable, too glamorous The counters will just have a consumer scare away the desire of the Chinese people, this scale is hard to grasp. and then we enter some very dark state light shopping, shopping malls all aspects of security was not so professional and modern Even the counters are not open. " This way, when the Chinese consumer is still in the era of ignorant on cosmetics, L'Oreal began working hard in the Chinese market. Strategy: build "pyramid" Decade of sword, 2007, L'Oreal Group's sales in China 523 million euros, an increase of 30%. This is the L'Oreal in China 7th consecutive year of double-digit growth, China has become one of the L'Oreal Group, the world's top ten markets. L'Oreal (China) Co., Ltd. CEO Paolo told reporters, recalling 10 years of L'Oreal in China, the development process, the most challenging Nurse and Yue-Sai no to the acquisition of the two brands. "We bought a small nurse brand, is to reinforce our brand to the real bottom of the pyramid cosmetic part of the public." Paolo told reporters at the L'Oreal announced the acquisition of small nurses in 2003, the domestic cosmetics consumption level is low. Maybelline, L'Oreal was occupied with the Chinese people make up the first field, and the rationale skin Vichy springs ensure marketing of the first pharmacy professionals, Lancome cosmetics, riding a high-end top spot, but only in the lack of mass market skin care products that power. "According to normal reasoning, the acquisition will naturally become one of the most efficient way." Paolo said, "Nurse to L'Oreal products are the perfect complement to adapt to a L'Oreal Group's rapidly growing needs of brand marketing." Just 40 days, L'Oreal announced the acquisition of Yue-Sai. L'Oreal Group CEO Ann Gong told reporters: "We found that very world yearning for Eastern U.S. and worship, and this trend will continue for a long time. We hope that through this brand for the Chinese and Asian consumers in the most appropriate products. " Two local brands in the acquisition of 4 years later, in 2008, L'Oreal products sold in China are 95% of local production in China, its growth rate exceeded 30% of the average level of China 3 times , L'Oreal cosmetics market in China, ranking nurse from a small pre-acquisition third to second. Pillars: the development and production Extreme emphasis on research and innovation is the L'Oreal Group, the important secret of success. As China's global strategy in the L'Oreal Group, has become increasingly important, L'Oreal Group R & D center in China in September 2005 opened in Shanghai, which is following the Paris, New York and Tokyo, another after the L'Oreal Group a creative center, specializing in Chinese raw materials and formulation research and development. The e-commerce company in China offers quality products such as remote cable tester , xlr cable tester, and more. For more , please visit earth leakage testing today!
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