Weight less than 500g has driven tens of billions of market commonly known as "snacks" of snack foods for the significance of today's consumers not so simple. According to an investigative body, a national survey, delicious snacks to decompression, and relief make themselves happy mood. That is why, in people's daily expenditure, expenditure on snacks instead of strength not only not reduced, even if far-reaching impact of financial crisis, the impact of leisure foods are still very small. Constant innovation, continuous segments, snack food sales reached 200-300 million years, but compared with Western developed countries per capita consumption 26000g, China's per capita consumption of 16.6g still far away, unlimited potential. And the development trend of the market from low end to high-end, high-end consumer demand for capacity enhancement on the more powerful, China's domestic high-end consumer group has surfaced, the rise of China as part of snack food industry began high-end brands. Marketing is not yet ripe for the Chinese enterprises, high-end opportunity and a challenge of the times.
Watch three consumer groups
Snack foods from the age of consumer groups could be more clearly separate the three categories: less than 18 young people and children, young people, the elderly, among which children, young people in the crowd were mainly produced for women.
Young people and children, to stimulate consumption. Pure consumer groups, totally dependent on their parents, and is completely subjective will oriented, not to work until, in most cases parents will compromise. The greatest feature of this population is a novel, exciting thing of particular interest, and happy, adventurous; for "health" without any concept of never do not care is not detrimental to health; for the bizarre or the cartoon elements of particular interest . Therefore, the target population for these products a little more visual stimulation, such as Winnie the biscuits, as a lot of fish, such as a face Doodle, such as Oreo, not the shape of cute, is that weird name, or full of childlike way of eating; in Promotional gifts cartoon on toys, especially the classic image, such as Snow White, Transformers, the appeal for such people is very great, if the child's desire to instigate the parents is difficult to refuse.
Young people, brand consumption. This is a group to be "brand concept" grew up influenced by the crowd, but also the most busy of a class of people, they do not have too much time carefully selected, preoccupied with, so they are more about brand names, more concerned about packing delicate, and easy to carry , the price is not too sensitive, but it must be the most convenient purchasing. This was also the most diverse populations in need, for most of their products out the types of segments, such as vitamin Jacques V9; such as rice for the computer network of family meals, idle interest, in addition to beauty, eye care, slimming, fatigue, low-fat and other sub-requirements. Such groups have the "health" of demand, so the snack food category with a basic screening, unlike children who arrive, like candy, chocolate, potato chips, puffed food high calorie things, they will choose to consume.
Older, traditional consumption. Relative to the first two exciting and beautiful of requirements, many of the elderly on the old-fashioned, even a single taste, form a more practical, more like melted things, tradition, Chinese food but also the favor, such as Tao Heung Village bakery, such as various on-site baking cakes, pastries, etc., and the elderly also have their special nutritional needs for their products also feature segments for the road. They choose less, but the same is great.
Channels tend to chain stores
For a long time, snack foods remained three channel mode:
1, individually packaged food, basically hypermarkets, supermarkets and convenience stores across the main streets, there is no independent development. With the forming high-end consumer, such as 711, Watson's high-end chain stores such as high consumption of snack foods main site, or even just the convenience store for the sales channel, niche marketing.
2, bulk food, mainly cakes and baking classes, mostly chain stores or supermarket counters, such as Tao Heung Village, hollyland, in order to drive store brand sales. I am a professional writer from China Quality Dress, which contains a great deal of information about how to cut metal , 3 in 1 camera, welcome to visit!
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