Freshly inventory review by the end of time. Turn back the clock, said that up too badly. No one thought of a frozen snow in early 2008, will be the embodiment of a sped to the bottomless economic winter. Living in the most competitive market of household appliances, manufacturers are optimistic, open-minded though, also had to prepare for the worst with the arrival of cold weather at any time, at the forefront of the sound operation to cautious attitude. This whole year this year, the industry spared no winter, the appliance manufacturers can be said to fail in their mission to find the opportunity in crisis.
"Mid-winter, the winter will not feel cold."
The Yuyao Chang says.
Think back to the beginning of that field of frozen snow, to the original are looking to make a small fortune in the New Year sales season has brought a cold home appliance manufacturers. However mt ales,
, Refrigerator, washing machine, air-conditioning sales did not usher in the expected continuous warming of the South for years without the system having a heating appliance market continued to blow market, a variety of heating
Be in hot demand, water heaters, warm air-conditioning, heaters, hands warm oven, induction cooker and so even fully out of stock. At the same time, cold travel inconvenience, a network appliance sales data are also climbing, online shopping platform is no longer
Suning and appliance manufacturers of much use.
"5? 12" Wenchuan national calamity that shocked the nation, money and home appliance manufacturers, Youlichuli, collectively written a touching song of the same fate in the chorus. Once for the national crisis and boosting patriotic fervor, in the magnificent Beijing
During the most full release. Haier, Vantage, headed by Olympic sponsor Samsung, and to beauty,
, Konka and other representatives of the non-Olympic sponsors, but also around the Olympic Games launched a typical asymmetric competition Comments Merry own, but the company win consumers, it is obvious to all.
Beijing Olympics, Shenzhou VII launch burst out of patriotic fervor, but also inspired the domestic
Manufacturers sense of shame and then courage, with R & D, marketing, etc. Localization means of competition, in the second half reversed the market share of domestic brands is less than 1 / 9 of the awkward situation. The Sept. unexpected food safety crisis is to promote
Industries are rapidly warming; in December a new round of home appliances to the countryside cake expansion, firms are all competing to find what you want ... ... in the brutal competition in the market, the opportunities will always look to those who are prepared for home appliance manufacturers.
11 end of the high air-conditioning industry, industry-wide inventory crisis erupted. Objectively speaking, as the United States, the Gree this industry leader, left millions of stock also normal is that there are no "confidence is more important than gold." How to digest the context of disposal of these high-cost manufacturing inventory, cash, lowering prices, or carry dead breakout will test the helm of business intelligence appliance manufacturers and crisis response touchstone.
Undeniable that the winter of Chinese appliance manufacturing industry already arrived. How to safely pass the winter, the crisis in the timing, appliance manufacturers marketing strategy is different. Whether snatch the rural market, or courage to go high-end line, or first "dormant", and then wait for an opportunity outbreak appliance manufacturers will continue to look forward to exciting 2009. I am an expert from China Home Appliances, usually analyzes all kind of industries situation, such as sweet potato pie recipe , chocolate peanut butter pie.
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