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With the results of the surveys and researches, most market analysts are of opinion that the year 2013 is going to be the year of B2B leads generation campaigns and content marketing. Both these aspects are going to acquire increased importance for an organization. Therefore, if your company has not started incorporating and embedding a content marketing process as a marketing strategy to support the B2B led generation and sales efforts, then this is a good sign to start. According to a study conducted by 440 B2B marketing professionals indicates a rising trend in content marketing with almost two thirds of the respondents asserting that they will either be completely or very engaged in content marketing and B2B lead generation campaigns by 2013. This shows a 100 percent increase, i.e. from 33 percent to 66 percent from 2012 to 2013. Content marketing and B2B lead generation A significant shift that has been noticed is the marketers’ thorough understanding that content is essential for assisting them to enhance the performance of their B2B lead generation activities. Today more than 50 percent of the lead generation specialists are accepting the need for content marketing to develop high quality leads. Industry solutions for B2B lead generation campaigns Today service providers specializing in sales outsourcing solutions have come up with advanced outsourced B2B lead generation solutions that works towards generating prospect interest and developing new sales scopes centering on a certain service or product. Advanced B2B lead generation campaigns can be used for multiple purposes that includes developing brand awareness, attendance at essential prospect events, targeted contact list building and C level appointment setting to present consumers or new white space accounts. Generally most B2B lead generation is set up to gather fresh revenue from the present or potential consumers. Businesses work towards generating quality assistance to their sales teams with a total pipeline development while aiming for quality as an essential part of the process. Leading service providers have their own team of B2B lead generation experts who have the experience in setting up new business prospect scopes. Along with these, the service providers also owns innovative and marketing leading teleprospecting technology that helps in discovering qualified sales lead generation scopes within organizations to mid-market accounts for direct or channel sales team. Leading service providers today has adopted a partnering approach by which they believe in assisting their clients attain better sales lead generation results and increase their lead conversion rate and overall productivity.
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B2B lead generation, sales outsourcing, lead generation, C level appointment setting, teleprospecting,
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