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Though Tim Cook has taken the place of Steve Jobs as CEO of Apple,a new profile on the company's marketing chief, Phil Schiller, sayshe is expected to become the "public face" of Apple going forward. Schiller's expanded role is expected by Bloomberg Businessweek to be apparent at next week's Worldwide Developers Conference,where the senior vice president of Apple's Worldwide ProductMarketing department is expected to present much of the keynotepresentation on June 11. There, Schiller and other members ofApple's executive team are expected to introduce new Macs, the nextversion of iOS, and provide more details on OS X 10.8 MountainLion. If those products aren't hits, Schiller "knows he'll get more thanhis fair share of blame," authors Peter Burrows and Adam Satarianowrote, citing a person who recently discussed Apple's future withthe executive. "Schiller has the daunting task of keeping Apple cool," they wrote."And that's harder to do now that the company is a $535 billionbehemoth, subject to antitrust reviews and labor-practicecriticisms, rather than the underdog he rejoined in 1997." The profile also revealed that although Jobs and Schiller had"little in common" when it came to personal interests, the twocarried a very similar business sense. In fact, Schiller'sunderstanding of the perspective of Jobs was so well-known at Applethat he earned the nickname "Mini-Me," a reference to the characterplayed by Verne Troyer in two "Austin Powers" movies. He also earned the nickname "Dr. No," from the character JamesBond, as a result of Schiller's "ruthlessly disciplined" naturewhen choosing and shooting down ideas for new products andfeatures. Schiller also has a history of working closely with Apple'sdevelopment community, and even responds to e-mails sent bycustomers. One such e-mail allegedly sent by Schiller this week, shared with Cult of Mac , explained why the Rogue Amoeba application "AirFoil Speakers" wastemporarily removed from the App Store. "Rogue Amoeba's app added a feature that accessed encrypted AirPlayaudio streams without using approved APIs or a proper license andin violation of Apple's agreements," Schiller allegedly explained."Apple asked Rogue Amoeba to update their app to remain incompliance with our terms and conditions." Schiller was particularly active in sending e-mails to developersin 2009, in which he personally responded to criticism of Apple's App Store approval process. His outreach,and Apple's internal changes, helped to quiet some developers who expressed concern over Apple's lack of transparency inreviewing App Store software. I am an expert from drying-equipments.com, while we provides the quality product, such as Boiling Dryer , Air Circulating Oven, Rotary Drum Dryer,and more.
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