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Do you use benefit bullets in your web copy? If not, there are many reasons you should add this to your copywriting repertoire. Benefit bullets are an underutilized technique that many content writers and copywriters fail to use in their copy. Most people will look at bullets and think that it is very easy, especially when a professional has already done it. It is completely understandable if you are unable to do this yourself in the same way. You first have to know the purpose or function of benefit bullets, then you need to learn how to make that happen. To be able to write these benefit bullets properly, stopping readers cold in their tracks, here are 3 tips you need to follow.} When it comes to sales marketing and copy, benefit bullets play an important role. If you really want to make a lot of sales, then you need to tap into the emotions of your readers once they are there. Like fishing in the ocean, bullet points are similar to a net, trying to capture the reader in an emotional way. Every emotional bullet point that you create will affect different people in different ways. People will buy the product for often different reasons depending on the nature of the product or service. No matter how many people you have come to your site, every one of them will be different. The "rolling eyes effect" is not what you want your visitor to experience. You do want them, however, to be motivated to purchase by the emotions they feel. Trigger phrases have been around with copywriting for a very long time and are used for a good reason. On the other hand you do have to know what you are doing, and you just cannot throw them out there. Benefit bullets are great places for such phrases because they are powerful and meant to have full impact. Getting something noticed by readers can be a challenge, and that is why you want to do something more, here. A word that is in italics or is bold always works with getting attention, so remember that and use it. Moderation is always a good idea with most things, and this is a case where it is a good idea. As you add your benefit bullets, keep them down to one short sentence. More than two is too much! If you have two, then make sure they are overall, short ones. You want to be able to hook the reader, and to do so, you use the bullets to help them with the scanning process. When you do this, the bullets will tap their emotions, hooking them to what you have written. But they will be scanned first as they are written to be quickly scanned. You can make people slow down by using highlighted trigger words or bold text throughout the copy. Using benefit bullets in this way is tricky, and entire books have been written on it. The above discussion about benefit bullets can help you get started, but there's even more you can learn if you want to look further. Almost any type of copy can be made more effective by the strategic use of bullets. Just study as much as you can about benefit bullets and use them in your own copy -you won't be disappointed in the results. Source: video marketing strategy
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