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The one main reason why people FAIL in their online businesses is the fact that they do not know how to convert internet-surfers to visitors and ultimately to customers. A typical start-up entrepreneur would put in around $800-900 for designing his website and purchasing the typical "advertising" packages. He looks forward to thousands of visitors visiting his website, generating massive amounts of sales everyday. He dreams of living in a big bungalow by the end of 2011. Where he fails miserably is the the fact that no visitors will come to the website if they do not have a good reason to be there. No amount of advertising can convert eyeballs to long-time customers unless the customers are somehow motivated to visit the website. The lack of creating any interest in the customers is precisely why advertising online has a conversion ratio of 0.5 - 1%. In the end, the typical entrepreneur wraps up his business in dismay, never even giving it breathing space to turn into a full-blown successful business venture. Why do so many online business ventures fail? Short answer: The entrepreneurs do not have the time or patience to see their business to success. The main reason: They fail to create an online presence and NEVER get targeted visitors to visit their website. There is a reason why I am writing this article. It is to tell the newbie entrepreneurs that most of the good things in life DO come free! People mostly compare the price of a service to its benefits, thinking that the more costly a service is, the better it will perform. This can sometimes turn out to be horribly wrong! What am I getting at? I am trying to convince you to stop throwing your hard-earned money on advertising packages which have dismal conversion rates. Instead focus on a technique which costs NOTHING and provides tremendous benefits over the LONG-RUN. The technique is called article marketing. Why would you write articles when your main business is to sell products? Isn't article marketing a bit too much work? The fact is article marketing is used by ALL successful internet marketers. I have yet to hear of a person making 6-digit income online who does not use article marketing in order to bring prospective customers to his website. And no it isn't a lot of work if you know how to pace yourself and work according to a schedule. So what exactly are the benefits of article marketing? The top three benefits which guarantee your business success are: 1. Article marketing helps in getting you recognition on the internet and therefore increases your brand appeal. 2. Writing good articles portrays you as an expert in your field, which builds trust in your prospective customers, meaning they are more likely to buy from you. 3. Technically, article marketing can provide thousands of backlinks for your website in the long-run, guaranteeing tons of TARGETTED traffic. Article marketing has been a proven and successful technique to jump-start your business. The only reason why people do not do it are the following: 1. Start-up entrepreneurs have NO idea what article marketing is. 2. They are not willing to dedicate the time it takes to write numerous articles 3. They do not believe article marketing will help them, because in the short-run the results are not encouraging. Do not be like any other typical newbie business owner. Think and act different. You do not have to spend thousand of dollars on meaningless advertising. Use article marketing to either CREATE your own articles, or if you are facing a time-crunch, BUY some articles from a ghost-writing service. Here are a few services which you should check out: 1. EzineArticles: A great website which enables you to publish your articles for free 2. Submit your article: A paid service which uses leverage to publish your articles on hundreds or thousands of website (or so they say). 3. Team-Schuman: Visit this website to order your article for competitive prices. Do you want to rank your website high in Google in as little as 2-5 days? Learn what you can do to see your website at the top of Google! Check out our Search Engine Optimization agency NOW!
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