|
As digital technology and mediums become deeper and deeper ingrained into modern society it seems that implications they are having for both the business sector and social sector are growing in significance. Already the world of online shopping has grown to be quite substantial and is continuing to expand. As a result is now quite rare for any established business not to have an online presence, and those have not done so, such as Blockbuster and HMV the end has come faster than expected. There are a number of driving forces that are motivating business to create a strong online presence for themselves. For starters the costs associated with setting up and running an online store are relatively, the necessities such as a domain name and some dedicated server hosting can be bought for a reasonable price. In addition to this online business see little in the way of overheads, particularly in comparison to physical high street retailers that have to pat for accommodation, electricity etc. These significantly reduced overheads have some significant implications for profit margins and also allow online businesses to sell their products at a lower price. The potential for advertising online is also something of great significance, not only is affordable but it is easily tracked and advertisements can be specifically targeted. Tracking how effective advertising techniques are allows a business to quickly determine what is effective and what is not. Furthermore online marketing can allow for an accurate demographic of a target market to be created, and SEO tools can better a business ranking in Google search result bringing in a significant amounts of traffic. Email marketing has also proved to be a great tool for raising brand awareness, establishing relationships, and finally bringing in sales. Conducting business online is also a greener choice, as the issue of global warming becomes a growing concern and carbon emissions with it this factor is becoming more significant. Businesses online require fewer staff and make savings on energy bills, carbon emissions, and even paper. One of the most important factors regarding online business is simply that is allows for a global market place, and one that can be accessed at any time of day or night, from virtually anywhere in world provided it has an internet connection. Potential customers can browse a business’s site any time they choose, meaning they’re more inclined to, and valuable data can be extracted, such as email addresses, when they make purchases online. For more information about an ecommerce website or a fashion ecommerce website look online.
Related Articles -
ecommerce webvsite, fashion ecommerce website,
|
