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Enabling transformation for businesses and consumers was the keymessage at the 2012 Intel Solutions Summit in Bali, Indonesia. Intel EPSD VP and general manager, Lisa Graff, kicked off the eventwith a keynote that highlighted datacentre and connected systemopportunities for Intel and its APAC partners. The channel is datacentre group s third largest volume path tomarket, she said. As proof of this statement, Graff said that in 2011 APAC partnersgrew revenue by 31 per cent, volume by 26 per cent and ASP by fourper cent For Intel, Graff highlighted the importance of how IT must scale,especially in areas such as storage, security, energy efficiency,responsiveness, IT staff resources and networks. We are on track for our Cloud 2015 Vision, which calls for anapproach that is federated, automated, and client aware, shesaid. Sharing data security across public and private Clouds is alsoimportant. The channel Cloud opportunities lie in driving standards to helppartners compete, Intel Cloud builders and providing a Cloudarchitecture for all sizes. Graff said a challenge was that partners are intimidated by theCloud, fearing that a shift by customers to the public Cloud willlower their sales. The Public Cloud is only a third of the Cloud business of bigplayers such as Microsoft, Amazon, Google, and others, she said. Her suggestion is for partners to become an expert in thepublic Cloud to win business and start up their own Cloud. When it comes to high performance computing, Graff highlighted thelaunch of the ES-2600 processor and how it delivers up to 1.8 timesperformance, which translates into channel wins for big and smallbusinesses. Additionally, Intel storage solutions are positioned at deliveringscale for working groups and offices through simplified filesharing, strong price to performance, smart investment and trustedtechnology. We are experiencing an evolution from embedded to connected tointelligent devices, Graff said. Following the launch of the recent Intel Xeon Processor E5 family,Graff said that the company was thrilled by the response frommedia and consumers in the two months following its release. The attraction lies in up to 80 per cent performance gain, up tothree times I/O bandwidth, and up to 50 per cent performancegain, she said. While Intel Xeon Processor E3 based on the Ivy Bridge technology iscoming soon, it was recently launched for consumers to a positivereception. The higher I/O performance with lower 10Gbe costs means that10Gbe can be brought to the broad market with reduced deploymentcosts, she said. RAID solutions from Intel are also positioned as being attractiveto clients due to a complete portfolio to support all segments and industry leading technology and performance. Following the introduction of EPSD 3.0 in 2011, Intel had deliveredon its promise by providing three times as many motherboards,chassis and systems to partners to choose from. This creates a new differentiated revenue streams for our channelpartners, as there are 19 new motherboards, 37 new chassis, and newI/o and raid modules, she said. With the launch of Xeon E5-based boards and systems, Graff seesthis creating greater than 100 board combinations with modules andkeys. It s not just more hardware, but better hardware that ispowerful, flexible, and efficient, she said. Intel has also instated programs to help the channel grow, such asthe Intel server component extended warranty that gives two yearsadditional warranty, and is now available for purchase on EPSDboards. There is also the Intel enabled solution acceleration alliance forfurther partner support and enablement. With SMB customers, Graff sees data and hardware protection asbeing critical but barriers exist to adoption. Intel server continuity suite is aimed at taking the guesswork forclients out of security through seamless integration, andcontinuous data and hardware protection. It s simple, cost effective, and ensures integrated businesscontinuity, Graff said. Graff concluded her keynote by stating that the channel is thethird largest volume path to market for Intel for servers, with 31per cent revenue growth. The channel is winning major business for us and we are committedto channel success, she said. Patrick Budmar is attending the Solutions Summit in Bali courtesyof Intel. The e-commerce company in China offers quality products such as IR Sensor Switch Manufacturer , Led Lighting Distributors, and more. For more , please visit Constant Voltage Led Driver today!
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