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With economic development and growing consumerism, the retail sector in India also underwent significant changes. Various store and non-store retail formats have evolved to cater to this growing market and direct selling is one such non-store retail format. Direct selling refers to the selling of goods and services to the consumers away from a fixed retail outlet, generally in their homes, workplace, etc through explanation and demonstration of the product by direct sellers. With direct selling, distributors sell and encourage their buyers to join the network to avail oneself of a commission based on the worth of a product sold. The resultant cash flow enables an individual to break away from traditional income-earning methods. Direct Selling has broadened its scope to not just cosmetics but also high-quality-low-cost products like spices, stationery, sanitary napkins, garments, agricultural additives, aphrodisiacs, weight loss supplements, home care etc. Globally, direct selling is a labor intensive industry and has a positive socio-economic impact in terms of higher employment, women empowerment and skill development. The concentration of sales revenue of direct selling industry in the Southern region has now started shifting to the other regions of the country. Due to large unexplored markets and emerging growth opportunities, the direct selling firms are now looking towards the vast consumer market for their products in the Northern and North eastern regions too.Though the growth of the industry varies across its different segments like organised and unorganised sections, overall the industry is slated to grow at an average of more than 20 per cent in the next four years. The Indian direct selling industry has been beating the economic slowdown, notching up remarkable growth over the years and has been expanding its horizons in India as a rapidly emerging alternate distribution channel. The direct selling industry has grown at 22% during 2011-12, with its sales revenue expanding from INR 52,294 million in 2010-11 to INR 63,851 million in 2011-12. The robust growth in the segment has been contributed by 22.5% growth in the organized and 17.7% growth in the unorganized segments of the industry during 2011-12. The industry grew from INR 33,226 million in 2008-09 to the present level of INR 63,851 million in 2011-12. Going ahead, growth prospects of the industry are bright which is set to take off, driven by strong consumer base and expanding markets. The survey revealed that industry was positive about the robust growth of the direct selling industry in the coming years. Respondents felt that the size of the industry is estimated to leap-frog by 2014-15 scaling upto INR 1,08,436 million from the present level INR 63,851 million. Though the growth of the industry vary across its different segments like organized and unorganized sectors, however, overall the industry is slated to grow at an average of more than 20% in the next three years by 2015. Further, they felt that in the long term, over next three to seven years by 2020, industry could consolidate its position across the corners of the country and grow at an average rate of 25% scaling up to INR 3,40,000 million. Purvi Pritesh shah is a successful business women by doing work from home in Oriflame since last more than 10 years and now she is diamond director in Oriflame India. Now She offers you to earn money working from home. To get your chance join Oriflame india today.
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