If you own a business, then showcasing your products or services can be done right with the help of attractive catalogs. Being in this industry for quite a few years, and observing it closely, I have noticed that catalog marketing in one of the key sales initiatives for most companies. If designed properly, it can really engage your audience through a visually enticing way. It is effective, has a good life span and is quite affordable as well.
However, to run a successful catalog campaign, here are a few tips for you. Keep reading.
Designing a successful and appropriate catalog and getting it printed from a good print shop is not a cakewalk. Minute details such as including an envelope, the stitch, etc can either make or break it for you. Plus, there are a lot more things to take care of. Sadly, most business owners rush into a print shop and submit an abrupt and “Not really there!” artworks. Avoid this! And take some time out to do your research before you move on with the project. The finished product should be visually enticing. It must captivate the onlookers for a few minutes.
However, if you want to get some tips on running a successful catalog campaign, then please keep reading this article.
Design the Catalogs while Keeping Your Target Market in Mind
Clear concept is the key to a sales catalog. Catalog printing should be designed by keeping your target audience in mind. It should be enjoyable, engaging and informative at the same time. Eye-catching graphics can help you crack this code! And yes, content is still the king in printed advertisement so take care of that as well. Make sure you advertise your social channels and add QR codes too.
- To make it more fun and interactive, add feedback forms!
- Talk with the graphic designer and analyze the requirements of your target audience. Understand what they want and what exactly do they want to see in the catalogs.
Give Focus to the Best Sellers
Another way to win it with catalogs is by giving focus to the best selling products or most availed services. Give them the maximum visibility! Whether you run a cafe or a gift shop, you have to promote the items that are mostly loved by the people. Remember that it is all about strategies – this is what I have learned after spending almost a decade in this domain.
Fine tune the layout and feature the most-wanted ones on the cover, first page and the back cover of the catalog, preferably.
Market your Catalog
Designing a top-notch catalog and then, distributing it in the wrong market is a blunder! Sadly, it is quite common. What you should do in this case, is plan in advance. Use various methods to find out the actual market and the topography where you should distribute.
Boost it even more by emailing a pdf copy of your catalog through your email marketing campaign. And yes, do not forget to include special deals and discounts in them.
Also, aware your customers about:
- Limited time offers
- Free Shipping (if it is there!)
- New launches, etc.
Lastly, after it is distributed and you have repeated the cycle for a few times, calculate the ROI. Is it up-to-the-mark? If yes, then you are going the right way. But if it has failed to meet your expectations, then consider changing the design, the content, etc. This will help you fine tune the next set of catalogs!
So, this is the way how you should make the most of catalogs! To know more about online printing services, kindly keep following my write-ups. Thank me later!