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At one point of time Matrix Cellular was considered as pioneer of international roaming mobile services for Indian market. It had no competition and held the sole proprietorship of providing various options for the international roaming services to corporate and the individuals traveling abroad. This scenario has somewhat changed and the Indian market is witness to new players who are offering much better services through their Prepaid Calling Card . Competition is always a good phenomenon and it is the sign of development and progress. With the opening up of new services, it has proved that there is a huge demand for international roaming cards and Indians are ready to take a different connection to bring down their mobile bills. Indian market is expanding and the consumer perspective has widened at large, and this has led to the launch of several types of Mobile International Roaming services by the cellular companies. The competition The basic features which can put a tough competition to a cellular company which is into providing wireless services to the outbound Indian customers are: • Availability of the free incoming calls • The rates of the local calls • Can the bill be itemized for easy understanding • If a customer can make the payments in the Indian currency then the bill comes down considerably • A number that can work in any part of the world and can be shared with the business and the family • Provision for voice mail • Should be able to provide the customer support. The market has seriously made a big leap and to stay in the international Prepaid Calling Card business, one has to surpass in the services that was till few years back the dominion of Matrix Cellular. Reasons for the demand India is a very conservative market though warmly welcomes changes, but it is really tough to convince an Indian. There has been a paradigm shift for prepaid or post-paid Mobile International Roaming, as mostly Indians are in the outsourcing business and they travel a lot to foreign countries. They need internet, cheap rates for calling back home for business and for family and thirdly they need a phone which works seamlessly to whichever part they travel. All this has given a boost to the market and there are quite a few serious players that offer wireless services to the outbound customers and that too at an affordable rate.
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Mobile International Roaming, Prepaid Calling Card, Matrix Cellular,
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