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An exhibition design builds and develops an interpretive plan for an exhibit. It is a process that determines the most effective, engaging and appropriate methods for communicating a message or telling a story. Exhibition design uses technologies and techniques to develop know-hows that will resonate with different audiences allowing these targeted audiences to comprehend the exhibition messages, stories and objectives. There are many different types of exhibit such as the following: museum exhibitions, art galleries, retail and trades show, and themed attractions. All these types of exhibits have the same goal: To communicate a message through engaging their audiences with meaningful and fascinating collaborations. Exhibit designers carefully plan and develop exhibition design that creates a creative concept that will mirror the requirements and objectives of a client to support shape the experience of the audience of an exhibition. To execute a successful exhibition design, months of planning with collaboration with the other disciplines such as graphic design, audio visual engineering, digital media, lighting, and interior design to name a few are involved. It is not all about the presence of an exhibit designer on the event day itself. In this modern era, an exhibit designer needs the skills not just in drawing but in model making and 3D design as well. When setting up for an exhibition regardless of its type, exhibit designer must have a strong eye for details no matter how small it is to make sure that everything will look just how the client wants it to look like. A great exhibit designer must possess an extensive knowledge and skills in critical thinking, and problem solving. These sills will help ensure that the desires of a client for an exhibition are substantially achievable. However, never disregard the possibility that even in the best laid plan something can go erroneous. In case situation like this occur, the ability of an exhibit designer to work under pressure is an important trait to possess in order to become successful in this kind of business nature. Confidence will be a key trait in this kind of industry. Another characteristic in order to have a successful exhibition design and event management is the ability to establish a strong relationship not just with the client but with all the different team from different organization with different backgrounds as well whom you will be working with for long hours especially when the exhibition is close to deadlines. In planning an exhibition design, exhibit designer will be dealing with other organizations collaborating with each other to be able to completely manage and execute a successful exhibition design and event management. Exhibition design in Singapore is something that is somehow different from any other creative industries. It requires extensive research and understanding of the topic and history behind the exhibition design project. In many different parts of the world, it plays an important role in influencing the audience. This type of career can be very exciting and satisfying especially with every successful exhibition event accomplished.
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