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Search Engine Optimisation (SEO) or as we like to call it Website Optimisation is the name for the techniques used to get your website ranked high up on the list of search results for search engines like Google, Yahoo and MSN. These search engines score websites on a number of factors and it is important to know what these are and what you can do to get a good score and so rank higher.To appear on the first page of search results for search engines like Google for the keywords or key phrases that best suit your business can be time consuming and difficult to achieve. It is important to have an idea of where you want to be and to know what needs to be done to get there. This is where we come in. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines. We are an experienced SEO company and by using our expertise and knowledge as well as listening to what you want to achieve we can help with increasing the profile of your website by helping it to be more visible. Progress will be monitored and plans revised where necessary. The steps we take are: • Keyword Analysis – help you find the keywords and phrases that best describe your site; • Copywriting – write content for your site that is relevant, contains your keywords, is easy to read and is search engine friendly; • Website Optimisation – review your website content and ensure the text and links on your website are optimised for your chosen keywords; • Off Website Optimisation – work on getting links to your website from related websites to increase its visibility and credibility with the search engines; • Pay-Per-Click (PPC) Programs – workout an effective advertising campaign with you to get the greatest cost to visitor volume ratio; • Regular Updates – discuss progress with you and review keywords as your business develops to ensure you get the desired results from SEO. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
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