Social media is the most tossed-around term in today’s world of digital marketing. From being a tool of communicating with people to the best platform for brand marketing, social media has come a long way. But along with the journey, it has given birth to some monotonous trends too. One of such trends is clone-like graphic content. Focusing more on the commercial aspects of the brand, this content tries to put across the message in a flat manner. It neither excites the gray cells nor does it make any significant visual impact as there are many similar designs available across all the social media platforms. In such a predicament, when a brand or a cause is struggling to find ways to convey a strong message, illustrations come to rescue. From brand endorsement to raising voice for a cause, illustration plays a pivotal role everywhere.
When it comes to making an impact, undoubtedly, visuals work better than mere plain textual contents. Hence, illustrations are becoming popular these days as it is conveying the message in a more effective manner. It is surely not satisfying the conformity of the market standards like graphics. Rather it is going beyond the selling point of view. Being an art form, illustrations are unique with their different characteristics which are now helping in brand imaging. If you are a Palo Alto Illustrator designer and wondering how you will be able to make it big in the world of social media, then you are absolutely at the right place. Take a look at the following points to know more about making an impact with your art.
Know Your Audience
When you are creating your art, you need to know about your audience too. Surely, all forms of art are not for mass. It always has a specific audience. Try to find your niche audience. This will make the process easier for you. You will have a better understanding of how your work can connect with the people who are genuinely interested. Figuring out the target audience is necessary for social media too. If you don’t know about the audience whom you are going to cater to, your campaign will never reach the right people. Once you know about the audience from both of these aspects, you will be able to strike the balance of art and its consumers.
Know What You Are Going to Convey
Having a clear idea of the message is necessary for all the artists. After all, this is what you are going to convey through your illustrations. Once you know what you are going to express through your strokes, you will be able to find out the best way to do so. Being an illustrator, it is obvious that you will attribute different characters to your creation. This uniqueness can be achieved only if you have a clear idea of what you are going to deliver.
Take Inspiration but Do Not Replicate
Do you know why graphics are failing to grab more attention from its audience? Simply because it is replicating the same model of designing while creating the visuals. So, when you are drawing, make sure that you are not replicating any design. I know how tempting it can be to resort to the set model but it will not only be a failure for the artist in you but also the illustration will fail to serve the purpose. Retain the originality of your work even if you are a Palo Alto Photoshop designer, get inspired by what you see, and let your imagination run free. You will surely be able to come up with something more unique and visually appealing.
So, now, as you know about the three ways to merge your creativity with the advantages of social media, what are you waiting for? Draw inspiration, hone your skills and start creating some stunning visuals.