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It goes without saying that the UK exhibition industry is feeling the pinch of the recession in certain sectors and several large exhibition stand contractors have become the victims of exhibitors tightening their belts. Businesses that were once the mainstay of key exhibitions are slashing their budgets and even taking the decision to exhibit at fewer venues. Some have even wiped exhibitions from their marketing mix. That means exhibition organisers are finding it hard to find enough exhibitors to make each show a viable proposition, which in turn means these shows are in danger. Other shows have diversified and are growing as a result. The opportunity Exhibition organisers need to offer great deals on stand space and need to offer more added value than just the floor space with sponsorship and even exhibition display stand offers to entice exhibitors into their shows. At the same time, exhibition contractors – the people who provide the stands and graphics need to give the exhibitor the very best stand, service and price. Exhibition Stands that don’t Cost the Earth If you’re weighing up the pros and cons of exhibiting at any trade exhibition in the UK within the next 6-12 months, you need to be looking for exhibition stand contractors who can offer the following: Flexible Payment Terms Look for an exhibition stand builder that has a pricing policy that actively helps you to budget. Exhibitions can soak up money like sponges, but by looking for flexible stand options and payment terms, you can keep tight control of your costs. All Inclusive Deals Find out exactly what you are getting for your money. Good exhibition stand contractors will be honest about what is and what isn’t included in the cost (electricity for instance is rarely discussed until it's too late) and they should be able to give you an idea of how much additional items may cost. Small Deposits When it’s important to spread your costs, the last thing you want to do is to pay months in advance for an exhibition stand you haven’t even seen. A contractor that asks for a reasonable deposit to start work (50%) and then bills you later in the process will help you to see exactly what you’re spending and when. Hassle-free Organisation If exhibition stand contractors want to survive, they need to work hard for your money. Look for small, independent exhibition stand contractors who are willing to take the burden of set-up and break-down away from you, who will do most your exhibitor manual paperwork for you and who will form a good working relationship with you. Develop a long term relationship Exhibition stand contractors are finding it hard in this economic climate as you probably are so far from being afraid to make a commitment, think of it as an opportunity to get a great exhibition stand, from a great exhibition stand builder at a great price. Steve Slough is Managing Director of the UK based exhibition stand contractor Rock Solid Promotions Ltd. www.rocksolidpromotions.co.uk
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