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Business marketing is a comprehensive process. At present, there are several options through which you can market your business. Printed materials are the customary concept which has been adopted by the companies for long. Ranging from brochures, flyers, catalogues, posters and banners, businesses use this to promote their products and services. Internet/online marketing has also risen up. Direct marketing through e-mails and social networking platforms have the potentiality to reach a wide section of audience. Thus the whole pool of marketing options has broadened up. There have often been arguments over the preference between printed material and online marketing. While some businesses prefer the traditional concept, there are some who have taken the online way. It is important to understand that a business cannot garner optimum benefits of marketing through one medium. A balance of both printed literature and online marketing is necessary. To understand the balance of both, let us take a look at both of their advantages. Printed material It is easy for a company to spread its brand message through printed materials. A business can take the help of commercial printing company which specialize in brochure, flyer and catalogue printing services. The business can design logos and other illustrations. This logo will enable people to identify the business. Furthermore, customized font styles, images and colors can also be designed. This type of branding message is successful as people get to see it over and over again. Printed materials can reach to the targeted customer without their initiative. For example online marketing can be effective only if the individual visits these websites or engage in social networking. Moreover there are many such consumers who have advertisements blocked or do not have internet access. On the other hand, targeted customers can read the advertising message on banners and posters while walking or driving. A well designed catalog or brochure can always attract the potential customer to read it. Printed materials can be referred to anytime. Brochures, catalogs can act as hands on reference in homes and offices. This is more applicable when online options are not available. Moreover people can even pass on the catalogs to their relatives, friends and colleagues recommending the products and services. Online marketing In online marketing, a business can feature its ads on online platforms dealing with similar products. For instance, a business dealing with make-up products can feature its ads on beauty related websites/forums. Moreover there is the facility of advertising as per the demographic criteria. Based on the generic location, age and interests of the targeted customers, advertisements can be featured. Online marketing is less expensive compared to other forms of marketing. Web advertising services like Google’s AdWords has the provision of setting up a budget for the ads. In addition there are many websites which offer free advertising. These are high traffic website which gives this facility to all. There is the all-the-time accessibility of information attached with online marketing. Many people believe that advertisements seen on billboards can be forgotten in several minutes. However, with internet, the consumer has the advantage of accessing an in depth information about the products and services. Following up on advertisements is possible in internet marketing.
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Author’s Bio:
James Smith is a renowned writer who has written several articles on business advertising. In this article he talks about the balance of printed material promotion and online marketing. Stating their advantages, she recommends both.
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