UK freelance copywriters once had it relatively easy. Before 2008, we enjoyed something of a golden age for copywriting. Since those heady days, we’ve endured the worst downturn since the 1930s and everything has changed. |
There’s no doubt that copywriting work was once readily obtained online. There were two basic methods if you had your own website. You could get onto page one of the organic listings if you were handy at SEO. If you weren’t, you could pay your way there by investing in Google Adwords. Every month, you simply paid a few hundred pounds and you’d find yourself on Google’s page one for your key search terms.
But all that belongs to yesterday. You’ve got dozens of new competitors, who are usually laid-off marketing managers having a crack at freelance copywriting. The other issue is that the work you’re being asked to do is not the same: nowadays, everyone wants rock-bottom SEO web content churning out by the yard.
It’s time we struck back. Be honest, freelance copywriters can work just about anywhere, for anyone, thanks to email and Skype.
Imagine you want to target Cheshire as a place to do business. Cheshire businesses will be unlikely to restrict their copywriting buying to copywriters who are located in Cheshire. Instead, they’ll be after the top copywriter for the job in question. This means you might be located in Cheshire or Cheshunt.
It’s a great chance to pinch work from beneath the noses of your rivals – without breaking the bank.
You might not break the bank, but you could damage it slightly if you take the Google Adwords route. Alter your account to take longtail geographical clicks, like 'copywriter Cheshire’ or 'copywriting Cheshire'.
It’s a simple solution, although one that will mean paying out some cash. So you might want to consider an alternative that’s pretty much free. Simply write a customised landing page for your website talking about copywriting and copywriters in Cheshire. Explain to Cheshire businesses the benefits of working remotely with you and tell them how they’ll save some cash, too.
Next, you’ll need to make sure your keywords are perfect. Just place your relevant geographical longtail words into your landing page – stuff like copywriter Cheshire – and make sure they feature in your H1 and H2 headings. Then aim for 5% or so density on your keywords on a 400-word page.
As a final step, you’ll want to generate some good backlinks. You can do this by registering with articles sites just like this one and publishing articles talking about copywriters in Cheshire. Press release sites will work well, too. The key element here is your anchor text, with terms like Cheshire copywriters being vital. Then smile and sit back, in full knowledge that your landing page is about to storm the North face of Google.
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