Back in the heady days of 2007, life seemed so much simpler for UK copywriters. Since then, we’ve had the worst downturn since the 1930s, and the wolf has got ever closer to the door. All you had to do a few years ago was get your site optimised and onto Google’s first page. You had two options: you could do it organically or through paying a few quid on Google Adwords pay-per-click. The phone seemed to ring endlessly and the inbox piled up with email like pure white snowdrifts. Now things have changed. Those who respond to pay-per-click ads today are usually sharks wanting 300 pages for a tenner. So what’s the antidote? Well, freelance copywriters can be based anywhere and work with companies all around the planet. We have email, the phone and Skype. It's the global marketplace. Imagine you want to attract business from Harrogate. It’s pretty unlikely that Harrogate businesses will particularly want to work with freelance copywriters who just happen to live in Harrogate. No, they want the top copywriter for the job in hand. You can pinch work from your rivals this way. There are two obvious methods of going about this. The first involves shelling out a little cash; the other is virtually free. For the former, you simply alter your Google Adwords account to permit clicks for geographical terms like 'freelance copywriter Harrogate’ or 'copywriting Harrogate'. It’s a simple process but it will cost you money. Much better, if you can find the time, is to write a landing page for your website that’s optimised for freelance copywriting and copywriters in Harrogate. Tell Harrogate businesses all about the benefits of working remotely with you and how they can save plenty of cash. This works even better if you live in a less costly area of the country. Now, work on your optimisation. That involves selecting longtail geographical keywords all about Harrogate copywriters. You should insert them in your H1 and H2 headings. Now think about keyword density. Around 5% is OK for a 400-word page – that means 20-25 words will be keywords. Finally, you’ll want backlinks. Simply write one or two articles about copywriters in Harrogate and publish them on good articles site like this one. You can do the same with press releases. Ensure your anchor text is relevant to your copywriter Harrogate pages. Then smile and relax as you watch your landing page start to climb Google’s North face.
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