Until a few years ago, good service was always expected and was taken for granted. Then cuts in services and facilities started creeping in. These were replicated widely in virtually every industry and explained as "cost-cutting" measures aimed at preserving the businesses and their health. In reality, most of the businesses which jumped on this 'cost-cutting' bandwagon did so to maintain or increase their profitability rather than out of necessity. When they discovered that they could get away with providing shoddier and cheaper products at the same prices as before, competitors also jumped in with cost-cutting measures. The ones who lost out and got squeezed the most were the consumers. The state of customer service in the airline industry is a good example. However, those airlines which maintained a semblance of their original customer service tradition - like Cathay Pacific, Singapore Airlines, Qatar Airlines - still do a good business and will be in a good position to command premium prices when the downturn is over. |
Another good example can be seen at SURE Print and Copy Centres. These stores take pride in being "Obsessed With Customer Service". Prices are the same or lower than they were 25 years ago while the quality of the products is higher than ever before. The higher quality is explained by the greater choice of quality raw materials available now, as well as the more refined manufacturing processes being used currently. Whether it is Business cards, Flyers, Letterhead, Brochures, Envelopes, Books and Booklets, coupons, menus, carbonless forms, tickets, postcards, invitations, presentation folders, calendars, binding, laminating, numbering, perforating, binding, Banners or Signs, modern equipment and methods are a lot more sophisticated and quicker. Plus new technology enables the creation of Websites, Blueprints,.advertising specialties, CD/DVD duplication, high-speed scanning and archiving without the physical input and stress associated with the processes in prior years.
At SURE Print and Copy Centres, they print and copy everything, any size. Fast turnaround, excellent quality and prices. SURE Print .www.surecopy.com.. Total customer service and satisfaction is guaranteed at the 30+ SURE locations across Canada. Repeat work as well as referrals keep increasing. There are almost no jobs which are rejected or re-run.
This is a business which tries to live up to the slogan which it promotes: OBSESSED WITH CUSTOMER SERVICE. And it does prove that investment in Service is not a Cost - but an investment which is returned manifold through satisfied customers and repeat business.
Current special offers at SURE Print:
FREE Graphic Design and Layout on any printing order of $75 or more.
$20 OFF any oversize copy or blueprinting order of $35 or more.
FREE execution of any Affidavit by our Commissioner for Oaths with any order of $15 or more.
Find the closest SURE Print location at http:\\www.surecopy.com.
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