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Few things strike at the root of a company’s credibility as using an email id from one of the free internet service providers like Google, Yahoo, Comcast etc. The intended recipient is more than likely to mark your business email as spam – which would kill any chances of future business dealings with that prospect. Yet email marketing is one of the most cost effective means of staying in touch with customers and prospects and enabling them to come back to you time and again. The best thing you can do is to get in touch with the kind of company which offers business email services. Such people would help you design the kind of template which assures you of getting feedback as well as sparking positive action. In addition, they would help you to schedule the delivery of your marketing emails at a time when they are likeliest to be read. Some will even embed tracking devices which enable you to learn who opened your email as well as their subsequent action. You can even see a list of emails that were not delivered allowing you to either resend to this list or clean up your database. To create your company’s email id you can take advantage of the hosted email services offered by companies like Polar Communication. They guarantee all systems related to delivering your email are operational — or your money back. They are absolutely confident because they boast nearly a decade’s experience successfully navigating mail to inboxes, safely, quickly, and efficiently. They use simple, scalable inbound and outbound mail servers ensuring traffic spikes are efficiently spread across data centers and new servers are deployed on demand. All of this happens without a blip in service on your end. And, don’t worry about functional hiccups since they have dozens of experienced engineers to handle them and prevent any recurrence of old problems.
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