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10 ways to get your business in trouble with email by Michelle Crossley
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10 ways to get your business in trouble with email |
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Ezine Publishing
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1.Get spam complaints. Spam is in the receiver. If your audience thinks your email is spam. all they have to do in most cases is to click one button in their email program and your email address is flagged as possible spam forever.Spam complaints destroy your deliverability and reputation. To avoid spam complaints you have to avoid looking like spam. 2.Use deceptive ways to collect contact information. You can find email addresses everywhere you look, but not everything shiny is not gold. Collecting email addresses from websites,directories and web-crawling computer programs will give your email list more spam complaints than sales. 3.Violate the CAN-SpamAct. Consumers hate spam, so Congress decided to take action on spammers by creating an CAN- SPAM-Act. You can be fined if you violate the CAN-SPAM-Act, but laws also shed light on the email marketing practices that consumers dislike the most. 4. Send too much emails. Your business has to survive, and regular communication are the key to staying top of mind with customers.Sending the right amount of content at the proper frequency is a balance that will reward you if you practice keeping your finger off the “send” button when your customers aren’t ready to hear from you. 5. Buy an email list. Email list purchases or rental fail not because of quality of the list, rather because consumers dislikes receiving unfamiliar emails. 6. Share your email list unintensionally, sharing your email list doesn’t necessarily require handing a disk to your friend or colleague. When you send an email with hundreds of email addresses copied into the cc field, you are sharing your entire list with everyone you are sending to. 7.Share your business with spammer. If you send email from an email server that also host another business,that server is only as good as the reputation of other people who send email from that server.If u shared hosting people are spamming people, your emails can be flagged by the email programmers. Using an email services with a good reputation is critical to your deliverability. 8.Go it alone.Effective marketting is nearly impossible without partners to help you with formatting, delivery and strategy, Just like a good CEO surrounds herself with key people to grow a business, a good email marketer is surrounded by partners who are invested in the success of the business. 9.Hide your identity. Even if your audience knows you, they still have to recognize you. Your email’s “from” line has to be familiar,your brand has to be prominent, and your email address has to be look friendly to the companies that decide which emails to deliver and which to send to the junk folder. You can read more about creating familiar emails in Chapter 9. 10.Fail to plan. If you are going to invest time,energy,effort and money in an email marketing program,take the time to plan the necessary to be successful. Resource Box Text/Author Bio:Looking for joomla training videos and more SEO help? Visit joomla help page on our website. For great deals on hosting, domain name registration and email packages,please visit lake havasu website design
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