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The term "click here" is a common term which appears all around the online - in the event you perform a Google look for it yields 1.7 billion results (yes million!), even if you do an exact look it still yields 972 thousand results. I am sure you'd agree these are astronomical results plus I bet you will be now thinking which site ranks first for this term? - if you cannot be bothered to check then I may let we recognize today - it is the adobe acrobat download page - I bet we would not think which might be the 1. So why, alternative than passing interest, might anybody want to consider such a fact? The answer to this question is anybody which is interested inside look engine promoting (SEO) - when I tell we which the best ranking page for "click here" refuses to contain the term "click here", it does not appear inside the pages meta tags neither do either of the words even appear individually on the page then it may change a few of a thinking regarding SEO. So after all which is has been created about on page promoting (keyword density, utilization of meta tags, utilization of tags to emphasize key keywords etc) we find a well-defined example of the top ranking site which has NO on page promoting at all, it completely disregards all accepted knowledge about on page promoting but still ranks reach of 1 million results. So how has this been accomplished?. The answer is easy - backlinks. There are many thousands of web sites which link to the adobe acrobat download page. Equally importantly because the amount of backlinks is the standard of the links - numerous of these backlinks come from authority sites (.edu,.gov etc). What is especially interesting is the fact that this amount of links has possibly been built organically - i.e. by people wanting to link to the site instead of been requested or inspired to do so. And why have they performed this? - Because the site has anything specific, worthwhile or interesting to offer. This principle isa good 1 to bear in your mind when developing a linking system - what am I offering which is specific, worthwhile or interesting and therefore people may WANT to link to? This example of the significant ranking site appears to go against all perceived knowledge on site ranking i.e. it appears to recommend which on page promoting has no impact on ranking what thus ever. Whilst this does seem to be true in this instance everything you are possibly seeing is the sheer scale of top quality links to the site far outweighing any possible on page promoting to the point where it is irrelevant. However this could possibly not hold valid for the vast most of web sites which don't have these wide quantities of backlinks. In these instances the on page promoting may still affect ranking plus consequently still has to be taken care of. This is certainly an strong demo of how efficient backlinks are inside affecting look engine ranking. Truth be told it appears to point that backlinks are the main determinator of page ranking, with on page promoting trailing behind.
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