Nile Wain is a highly regard professional graphic designer who lives and works in the Tampa, Florida area. Nile Wain has spent most of his decades-long career working as the lead art director at Mango Tree, a screen printing and promotional products company. As a graphic designer, Nile Wain has dedicated his career to working with small businesses and individuals in order to ensure that they leave with the promotional products and screen printed tee shirts that will best work for their business. |
One of the most important aspects of the graphic design business, according to Nile Wain, is the use of color. In fact, most professional graphic designers like Nile Wain spend much of their education learning about color theory and how to use it to the fullest extent possible.
If you have been curious about how color theory is used, read on to learn more from Nile Wain, a master graphic designer!
Colors, says Nile Wain, are used to communicate all manner of emotions, from joy to lust to sadness. Here are few fun facts about the colors you see every day and what emotions they are meant to evoke.
If you are looking to incorporate color into your designs and marketing plan, take some advice from Nile Wain and be very thoughtful about the colors you choose for your designs.
- Green: According to Nile Wain, green is a calm color that evokes serene feelings of nature and natural settings. Brighter, more neon shades of green can also be used to evoke feelings of excitement, so Nile Wain will often incorporate bright green into his designs. In more recent years, says Nile Wain, green is a color that is often associated with sentiments of health and wellbeing, so naturally inclined companies will often request that green be used in graphic designs.
- Red: The color of love and passion, Nile Wain says that many of his clients request the use of red when they want their customers and clients to feel passionate about a product. Pink, a lighter shade of red, is used for lighter, more childlike feelings of love and affection.
- Yellow: The color of happiness, Nile Wain says that yellow is a good choice when you want people to feel joyous about your product or brand. Nile Wain says that he tries to incorporate yellow into designs and logos for charities and other philanthropic organizations because he believes that people will be more inclined to donate when they associate an organization with feelings happiness and joy.
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