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Many stores have present card schemes plus run them in conjunction with their paper-based present voucher strategy. Plastic present cards are the most recent innovation in vouchering to strike the UK high street. A plastic card is issued in host to vouchers. Whenever a customer desires to purchase a present card, he chooses any value he chooses to place found on the card - eliminating the requirement for cards of many pre-printed denominations. The value is held on a central database, not the card, plus is only activated at that time of cost. A present card strategy has many benefits for stores - mainly in the elements of expense reduction due to the removal of the requirement for protected handling plus fraud/pilferage. The US retail market, where plastic present cards were first introduced, has equally enjoyed extensive benefits in terms of sales uplift over paper vouchers, mainly due to improved advertising opportunities offered by the present cards.
PCC, a plastic card producer in the UK supply Woolworths with their plastic present cards. Alan Kellock Retail Development Manager at Woolworths states "Woolworths is continually trying to enhance its customer undertaking plus a present card strategy was seen as an approach to greatly better the voucher providing to the customer base, and also having extensive benefits for the company. The plastic cards as well as the carriers on which they are presented are a essential element of the whole operation plus we wanted a card spouse we might depend about to provide these key components in a timely manner, without errors". PCC was chosen because which card spouse and has now been using Woolworths because the present card strategy was established. "Whatever volumes plus timescales we have questioned them with, PCC has delivered every time, without compromising service or quality" said Alan. "Their service levels have been consistently high plus their advice in this area has made a extensive impact found onthe victory of the scheme". "PCC is fairly happy to be using among the key names found on the UK high street" said Nick Cahn, managing director of PCC. "Woolworths is a continually changing, advanced store plus we search ahead to assisting them develop plus increase sales through the present card program".
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