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Is Pizza 73 A Good Business Franchising Opportunity? Going into business through franchising offers a wide variety of benefits. The most important being instant access to a wide range of products or services (which have already been proven to sell quite well). The original founders of a particular business will only turn their business into a franchise opportunity if it has previously proven to be both extremely successful and profitable. How To Find A Good Franchise Opportunity Obviously behind every great franchising opportunity there is a great product. However, there are also a number of other factors you will need to consider as well, including: -Where your store will be located (finding a profitable location) -How much you realistically expect to earn from your business franchise (and how much you personally aim to earn long-term) -The product’s ability to sell well over a long period of time In the case of the Pizza 73 business opportunity, this business caters to a very specific niche market, which is pizza. In order to stay competitive, this type of business must not only attract customers, but also keep those customers constantly interested and loyal over a long period of time. What Does Pizza 73 Have Going For It? Pizza 73 has been in business for the past three decades. Not only has it demonstrated the ability to remain profitable over the years, but it has also demonstrated the ability to adapt to an ever-changing market. When it was initially founded, Pizza 73 offered a very wide variety of pizza specialties and toppings. Over time, a variety of new products were added to the menu, including chicken wings, fried shrimp bites, potato wedges, jalapeno poppers, chips, and much more. Some healthier menu items were also added over the years, things like vegetables and dip, various gourmet salads, and gluten-free pizzas. In addition to having a good product (pizza), along with a wide variety of other menu items, Pizza 73 keeps customers engaged through: -A mobile app which makes the ordering process very simple for customers -Frequent promotions and contests to make sure customers keep thinking about the Pizza 73 brand -Services such as catering for schools and other organizations in order to access more diversity in the market -A loyalty and rewards/discount program (Pizza Card), which encourages customers to keep buying from Pizza 73 How Does The Pizza 73 Business Opportunity Measures Up As a Franchising Option? Based solely on the popularity of pizza as a high-selling product, the Pizza 73 business opportunity seems like a good franchising option. Deciding whether this particular franchising opportunity is a good fit for you specifically would depend on two key factors. These two factors are the startup costs and whether or not you can find a good location for your business. Typically, a Pizza 73 franchise will cost you around $150,000.00 plus an administrative fee of $30,000.00, to get your business up-and-running, bringing the total cost up to around $180,000.00. Assuming you have the $180,000.00 required to start your own Pizza 73 franchise, your only major concern is finding a profitable location. Typically a great spot to sell pizza would be near other fast food outlets that are doing well, but obviously not too close to any other pizza chains. You would also have to research your targeted market’s ability to quickly and easily access your location (market and location research). The Bottom Line If you have $180k in startup capital and you’ve identified a profitable location, the Pizza 73 business franchise opportunity is definitely something to consider. To learn more about the Pizza 73 business opportunity and how to start your own successful business franchise see, The Business Success Blueprint Edward Rosenberg is a professional business and marketing expert. He has studied, researched, and implemented dozens of various marketing methods for several businesses over the past 5 years. To find out more about Edward, Click Here
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