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Website Security and The Success of Your Business The growth of ecommerce provides website owners with unique opportunities in business everyday. The internet makes the dream of global retailing a reality for both small and large business owners. Regrettably, that growth also lures those with less than noble intentions in mind when it comes to private and sensitive information that consumers pass along during a transaction. Without the appropriate website security in place, consumer information can be stolen, and the credibility of the company compromised. When the security of a website?s servers isn?t given the highest emphasis, billions of dollars as well as credit card information and identity of consumers are jeopordized. That said, it?s not a stretch to make the connection that website security is crucial to the success of any business online. People who shop online are savvy enough to be cautious of websites they feel aren?t secure or companies that don?t seem willing to do what is necessary to secure their confidential information. Merely saying that you have the appropriate web site security in place isn't really enough these days. Proving that your web site values and respects both consumers and their sensitive information takes effort. The possibility of identity theft and credit card fraud discourages a lot of consumers from shopping online. Recent surveys on the subject show that more than two-thirds of consumers refuse to shop on sites that don't display a trust seal. Web site trust seals are vastly influential with potential customers to demonstrate that your company is willing to undergo a third party verification process to cultivate the integrity and security of your website. Apart from a simple domain name and business ownership inquiry, security for websites that deal with consumer transactions and private information includes PCI Scanning. PCI Scanning (PCI stands for Payment Card Industry) means that all IP addresses that are in connection with your site and transaction processes are scanned, and scanned regularly. Essentially, PCI Scanning ensures that what comes in and goes out of your website is virus free and secure. When combined, clearly displayed trust seals and PCI scanning can mean more credibility and an increase in online sales for your company. Properly using web site security testing says to consumers that you place their privacy, their information and their lives in high regard. It says that you believe their peace of mind and safety matters to your business. There are many companies that can provide web site trust seals and many that provide PCI Scanning. However, there aren't any that have the kind of across the board testing and web site security thatTrust Guard offers. In an effort to both resolve and recognize privacy, business identity and security uncertainty with internet consumers, Trust Guard provides trust marks and services that simply can't be matched by their competition. Not only that, but they whole heartedly believe that large and small businesses alike should be presented with the chance to stretch and succeed through their program, and their prices reflect that belief. Web site security and testing are a vital part of your business's success online. Giving it a high priority is imperative to your credibility in addition to the security of you and your customers. Taking the proper steps to put website security into practice can mean the hope of increased sales and increased business becomes a reality. Trust Guard wants to be part of that dream. Evelyn West is a content writer for http://www.trustguard.com who specializes in researching ecommerce as it relates to website security, trust seals and testing.
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