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Almost anyone who has an email address has probably received some form of email marketing. This method of marketing gives you a direct line of communication with existing and potential customers. If you're interested in using email marketing to grow your sales and profits, read this article for tips to get started. Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they've signed up. The third email should contain their first newsletter and their special offer. Be careful you don't send customers the same messages as prospects. A new customer should be immediately taken off your prospect list, and be offered products and services they have not purchased yet. Nothing annoys people more than being pitched on stuff they have already purchased. it makes you look bad, and will generate a lot of unsubscribes if you aren't careful. if you run out of ideas for your email marketing campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers. Then when you go to send the next email, you have a topic. Make sure to include the customer's name for credit too. Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on. If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page. Try following up with a product review when sending a follow-up email to your clients. You could insert a link onto your email that informs them to enroll by clicking on this link. The ending P.S. on the message could urge them to take advantage of this opportunity that you are providing them. Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on. Now that you have a better idea about what you should be thinking about when it comes to email marketing you should now start brainstorming ideas of how you want to get going. Use the knowledge from this article as well as outside resources to successfully market yourself so that you can reach the level of success you hope to achieve. For more, read this blog post about using email marketing for your business using product launch formula review.
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