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Classified ads can be a very effective way of advertising your products and services. Most of the classified ads platforms allow companies and business to post ads for free, which also makes it the cheapest form of advertising. However, in order for the free online classifieds to work, to generate results, they need to be written effectively, which means catching the eye of the reader and determining him or her to resort to your services or buy your products. A good ad copy is an essential factor in any advertising campaign and local classifieds make no exception. There are only a few basic rules to writing a good classified ad and the very first one is make sure your ad has all three major parts incorporated: a catchy headline, an informational body and a call to action. As you can imagine the most important part of the ad is the headline, as it is meant to attract reader’s attention and spark their interest. In order for the headline of local classifieds to be as powerful as needed, one should make use of action verbs, in order to encourage the reader towards a certain action, as it has been shown that this type of encouragements are often effective in making people follow the thread and actually read the entire body of the ad. The headline also needs to be believable, as no one will bother to read free online classifieds if they promise something extremely exaggerated and hard to believe. The body is basically an elaboration of the headline and when you write the body of the ad, you need to keep it short and simple, but provide the essential information a read might need. Many companies make the mistake of trying to put too much information into the ad, resulting in a focus-lacking ad. Don’t use abbreviation in the body, because words lose meaning when they are abbreviated, unless of course is one incredibly common. Saving a couple of bucks is not more important than getting your message through, so be sure to write the body properly. The end of the free online classifieds, known as the call to action part, is very short in length, but also needs to be impressive, in the sense of leaving a certain impression on the reader, determining him or her to contact you, to actually resort to your services or buy your products. In addition, the end of the local classifieds should enclose your contact details, a phone number, an email address, but don't limit it at that. Simple words or phrases like “call now” or “log onto” have been shown to have a deep impact on readers and generate effective results, so don’t hesitate in using them. As you can see, writing an effective classified ad is not a difficult thing, you just need to take some basic rules into consideration and work on them, in order to make the most of such a great advertising opportunity. To learn more about free online classifieds or to find local classifieds, please follow this link.
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