Marketing Articles and Ezines

Marketing	Subscribe to articles in Marketing. Click here to view EZINES in Marketing Showing 26 to 50 of 500 Articles in Marketing. Pages: << Prev | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | Next >>

26. Why You Need to Market Your Pest Control Business Online? March 06, 2023 The pest control market is estimated to grow exponentially, because of urban sprawl and climate change. This will enable businesses to create excellent opportunities however they may also notice intense competition and an urgent requirement for investing in pest control marketing services. Home improvement online marketing agencies will eliminate the guesswork from Internet marketing and help you make an informed and better decision. Why is Pest Control Important for your Business? When you search in Google for pest control services, you will come across dozens of pest control websites and... (read more) Author: Shalini Mittal

27. Looking to Redesign Your Logo? Here's What You Need to Know March 03, 2023 Building recognition and familiarity for your brand can be a lengthy and difficult process. Not only do you have to create your visual brand, including your logo, but you also have to ensure that you’re putting those various elements in the right places where your ideal customers will see them. Depending on what products or services you sell, how you sell them, where you’re located, or what industry you’re operating in, this can be much easier said than done. That being said, once you’ve put in all the work that’s required for creating a company logo, why would you want to redes... (read more) Author: Susan Friesen

28. Como criar anúncios de alta qualidade no Google Ads March 02, 2023 Saber como criar anúncios de alta qualidade no Google Ads é uma parte essencial de qualquer negócio de sucesso. Anúncios que captam a atenção de potenciais clientes e os levam a comprar o seu produto ou serviço podem ser a diferença entre o sucesso e o fracasso.  Felizmente, criar anúncios que sejam visualmente apelativos, incluam uma cópia persuasiva, e visem o público certo não tem de ser difícil ou demorado. Neste artigo, descubra algumas dicas para a criação de anúncios de alta qualidade, que o ajudarão a atingir mais clientes e a aumentar as vendas. O que é o Google Ads? O Google A... (read more) Author: Rodrigo Darzi

29. Como criar uma identidade visual de sucesso March 02, 2023 Criar uma identidade visual de sucesso vai muito além de definir uma boa paleta de cores ou criar um logotipo elegante para a sua marca. Se você quer saber como, de fato, expressar os valores e conceitos da sua marca com uma identidade própria, então confira a seguir como criar uma identidade visual de sucesso em 2023. O que é Identidade Visual? A identidade visual é um componente essencial de uma marca de sucesso. É a soma de todos os elementos visuais que se juntam para criar uma representação unificada e coesa de uma organização ou negócio específico.  A identidade visual inclui... (read more) Author: Rodrigo Darzi

30. How Digital Marketing Can Increase Your Business  February 26, 2023 With rapid technological evolution, companies and business organizations must take proactive measures to keep pace with the changes. Modern technologies have made traditional businesses or brick-and-mortar stores move towards Internet marketing. People are moving their businesses towards effective digital media marketing solutions to capture a profitable and fast-growing online market.   What Is Digital Marketing? Using different digital marketing techniques and tools to help business owners experience success in their business and stay ahead in the competitive market is known as digital ma... (read more) Author: Shalini Mittal

31. What Is Schema Markup and How to Implement It on Your Website February 26, 2023 Schema markup is a powerful tool for improving the visibility and performance of websites in search engine results pages (SERPs). In this blog post, we will define what schema markup is, its benefits for SEO, and how it works. We will also provide some tips on how to implement schema markup and best practices for optimizing your site’s performance with schema markup. In today’s digital world, having a website is not enough to succeed in online marketing. A website must be optimized for search engines to drive traffic and achieve a high ranking in search engine results pages (SERPs). One o... (read more) Author: Nick Keeping

32. How to Choose the Right SEO Company February 26, 2023 In today’s digital age, having an online presence is crucial for businesses to reach out to their target audience. To achieve this, search engine optimization (SEO) plays a vital role in improving your website’s visibility and ranking on search engines. However, not everyone has the expertise and knowledge to implement SEO strategies. That’s where an SEO company comes in. But, choosing the right SEO company can be a daunting task. In this article, we’ll guide you through the process of choosing the right SEO company for your business. Choosing the right SEO company can make or break your ... (read more) Author: Nick Keeping

33. How to Conduct a Technical SEO Site Audit February 26, 2023 Conducting a technical SEO site audit is an essential process for improving the search engine performance of a website. This process involves evaluating the technical aspects of a website such as site speed, crawlability, site structure, and on-page SEO factors, among others. In this blog post, we will discuss the steps involved in conducting a thorough technical SEO site audit that can help you identify issues and opportunities for improvement and ultimately increase your website’s visibility in search results. Step 1: Conduct a Crawl Analysis The first step in conducting a techni... (read more) Author: Nick Keeping

34. 10 Common SEO Mistakes to Avoid February 25, 2023 Search Engine Optimization (SEO) is a critical aspect of any digital marketing strategy. It is the process of optimizing your website to rank higher in search engine results pages (SERPs). However, many businesses make common SEO mistakes that can hurt their rankings and ultimately affect their bottom line. In this blog post, we'll highlight 10 common SEO mistakes to avoid, along with actionable tips to help you optimize your website and improve your search engine rankings. In today's digital age, having a strong online presence is more important than ever. With over 3.5 billion searches ... (read more) Author: Nick Keeping

35. SEO e Inbound Marketing: Como as duas estratégias funcionam juntas? February 16, 2023 Na era digital, tornou-se cada vez mais importante utilizar as estratégias de inbound marketing e Otimização de Sites (SEO) para maximizar o alcance do consumidor potencial. Inbound marketing e SEO são dois dos métodos de marketing digital mais populares usados hoje e podem ser usados juntos para ajudar as empresas a se envolverem melhor com os clientes. Ambos os métodos se concentram em direcionar o tráfego por meio de canais online, mas cada um requer uma abordagem diferente. Neste artigo, vamos explorar a relação sinérgica entre Inbound Marketing e SEO. Compreendendo como as duas ... (read more) Author: Rodrigo Darzi

36. 5 Popular Marketing Trends That Will Surely Benefit Businesses February 14, 2023 Marketing trends are important because they can help you to stay on top of the latest marketing techniques and strategies. The more you know about what is happening in your niche, the better off you will be. This will help you to stay on top of your game and make sure that your business is always ahead of the curve. Read on to find out more about the latest marketing trends. 1. Cyber security short courses Cybersecurity is a course that teaches students how to protect their data and cyber assets from hackers and other malicious attacks. In the modern world, cybersecuri... (read more) Author: Marshall Thurlow

37. 3 Ways to Promote Brand Values in Your Marketing December 22, 2022 Establishing values is an integral part of the creation of any successful brand. But why are brand values, something which can seem so insignificant, so vital to the success of your brand? Well, when you promote brand values, it allows you to establish an emotional connection with current customers and potential patrons, giving you the opportunity to build much-needed trust, loyalty, and familiarity. And if potential customers identify with the values of your brand, they’ll be more likely to choose you over the competition, as their connection with your brand goes deeper than ju... (read more) Author: Susan Friesen

38. SEO Trends for 2023 to Help You Grow Your Website Traffic December 08, 2022 The end of the year is a time for reflection, both personally and professionally. And if you deal with search engine optimization (SEO) on a daily basis like we do, then now is the perfect time to reflect on SEO trends for 2023 and consider what changes you should make to your SEO strategy to ensure you stay on top of the search results. But even if you don’t deal with SEO the way we do, if you own a business, this is something you’re going to want to think about. Because if you’re not visible on the search engines, and your website is buried in a heap of competitors, then you’r... (read more) Author: Susan Friesen

39. In A Virtual-First World, Presentation Design Matters! December 05, 2022 The COVID-19 pandemic drove us towards a more virtual world; with Zoom calls, meetings on Microsoft Teams, and even virtual social events all becoming a regular thing, people around the world grew more used to living and working online. In a business environment where we put virtual meetings and online workplaces first, design comes into its own, and the quality of your presentation’s design and layout is more important than ever before. For example, the look and feel of your PowerPoints will come under more scrutiny than they used to, so making sure they look great is essential. In fact, ... (read more) Author: Alex Belsey

40. Why Creating Brand Values Is Vital to the Success of Your Business November 24, 2022 When you’re building a brand, there are an overwhelming number of things to consider. Whether it’s your mission statement, company culture, logo, tagline, or something else entirely, there are a ton of things to figure out, and inevitably, something’s going to get overlooked. In my experience, one of the things that tend to get neglected the most is a brand’s values. Unfortunately, many business owners don’t consider brand values to be very important, and if they do define them, often they end up relegated to a little corner on their about page, never to be thought of again, lik... (read more) Author: Susan Friesen

41. The best way to design and create Kraft swing tags November 24, 2022 With the holidays just around the corner, it’s time to start thinking about gift-giving. And what better way to give than with something that feels special and personal? That’s where swing tags come in—unique and personalized tags that can be attached to items like clothes or accessories. If you’re looking to create your own swing tags, you’ll need to know a few things first. In this blog post, we will walk you through the best way to design and create swing tags that are sure to impress. So get ready to up your gift-giving game this holiday season! What is a Kraft swing tag? Kraft s... (read more) Author: abdul waheed

42. Why Building Trust is So Important for a Successful Rebrand November 10, 2022 A Case Study on Rose Marie Swanson No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy. Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount of trust. But if you don’t do what you can to preserve what you’ve already built, you could alienate your customers and quickly lose whatever trust you have. If you’re the owner of a well-established brand, regardless of how trustworthy it might seem, this becomes even more important. Be... (read more) Author: Susan Friesen

43. How to Make Your Business Stand Out in a Competitive Market November 05, 2022 How to Make Your Business Stand Out in a Competitive Market In order to make your business stand out in a competitive market, you need to understand what a competitive market is. A competitive market is one in which many buyers and sellers of a particular product or service, and each has enough information about the others to make informed decisions. So how to make your business stand out if so many other businesses sell the same product or service? If you want to make your business stand out, you need to differentiate it from the competition. This means that you need to ma... (read more) Author: Max Liew

44. 3 Business Strategies to Help You Stand Out October 31, 2022 3 Business Strategies to Help You Stand Out In a world filled with businesses, it's important to find ways to make yours stand out. Whether it's developing a niche market, providing superior customer service, or having a unique selling proposition, there are many ways to make your business shine. Standing out from the competition can be difficult, but it's important to find ways to set your business apart. A great way to do this is by focusing on your niche market. What does your business do better than anyone else? What can you offer that no one else can? When you focus on wha... (read more) Author: Max Liew

45. 6 Tips to Improve Your Content Marketing Strategy October 31, 2022 6 Tips to Improve Your Content Marketing Strategy When it comes to your business, content is king. By creating and sharing high-quality content, you can attract new leads, build trust with your target audience, and boost your brand’s visibility. But what exactly is content marketing? And how can you use it to achieve your business goals? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer acti... (read more) Author: Max Liew

46. Things to Consider When Refreshing Your Brand Identity October 27, 2022 Building a brand is anything but easy. There’s a long list of things to consider, and it can be very overwhelming. Among many other things, you’ve got to figure out the design of your logo, define your brand identity, and pinpoint your target market. But if you don’t have a background in marketing, this can all feel like nothing more than a guessing game. And even if you’ve already done all this stuff to the best of your ability, there are probably a few areas that could use some tweaking. But where do you start? What aspects need to be updated? And what is a... (read more) Author: Susan Friesen

47. Tips for Choosing the Best Los Angeles Production Company October 17, 2022 With all the production companies in Los Angeles, how do you know which one is best for your project? It’s easy to get overwhelmed with options, and even easier to make the wrong choice. To avoid that pitfall, read this article for helpful tips on choosing the best production company for your needs. If you’re reading this because you want to produce a project in or around Los Angeles (or another location), you probably have an idea of what type of company would be best for you. However, just because you know what kind of company you need doesn’t mean the search will be simple. Let’s tak... (read more) Author: Pushpa Srivastava

48. How to Choose a Developer for Your Small Business Website October 14, 2022 I get asked to do website estimates a lot, and sometimes, it’s downright heartbreaking to hear from people who are struggling with how to choose a developer for their website. Whether they’re aspiring entrepreneurs or small business owners, I get contacted all the time by people who feel they were ripped off by their previous webmaster and are very reluctant to hire someone new for fear of the same thing happening again. Some of these people have decided to do all the work themselves, and they’re struggling terribly trying to learn a whole new profession. Then, they end up calling me... (read more) Author: Susan Friesen

49. How to Connect with Your Audience in 5 Steps: A Guide for New York-Based Production Companies October 14, 2022 New York is a city that never sleeps, which means it’s also the perfect place for creative people to thrive. The city’s non-stop energy and rapid pace of change make it an ideal location for production companies to take their businesses to the next level. However, with so many new challenges come new responsibilities. When you’re working as a creative professional in New York City, you must be able to find your bearings quickly and optimally connect with your audience. Whether you are just moving to New York or established there, read this article to learn more about how you can connec... (read more) Author: Pushpa Srivastava

50. 10 Tips to Help You Get Back to Business This Fall September 01, 2022 As the days continue to get shorter and summer comes to an end, there’s no better time than now to do some much-needed planning and ensure you can get back to business this fall with renewed confidence. For many businesses, the summer months tend to be much slower, and this makes it easier to neglect the business planning process, when what we should be doing is kicking things into high gear in preparation for the upcoming holiday season. I know some of you are probably wondering, “Why is she going on about business planning? Isn’t that something you do before you’ve even launched yo... (read more) Author: Susan Friesen

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