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For any organization to succeed in its business, it must have a good communication. The company can produce very high quality products and services, but if it uses very poor means of communication, then, the demand of products and services declines. It’s good to state how your clients will benefit by taking them, while you are stating their value. Let’s look at this form of communication known as integral marketing. When you are taking the plan for IMC, it’s good to talk with some of your customers on issues like content, delivery and timing of your services and products. By ensuring clarity, direction, timing, consistency and also how your message appears to the audiences, these are some of things that will help to avoid any forms of confusion, regarding the benefits of what you are bringing in the market. In your marketing strategy you will look at price, promotion and advertising, distribution and services offered to customers. IMC strategies will normally establish budgets and objectives; also, it will be able to analyze competitive technological or cultural issues. If companies are communicating, planning, and they are also following industry guidelines, there are high chances of them for gaining trust from their clients and also from their targets. In Integrated Marketing, some of tools that can be of great help are: Advertising is one tool that can work miracles in your business; the best thing nowadays is that there are many forms of doing it. You can use TV, radios, billboards. And still you can turn to digital marketing, whereby you will use the internet, social sites and mobile communication devices so as to reach many consumers. But this still comes at a cost; it’s a bit expensive. Not only that you can do some book printing, whereby you will produce magazines, newspapers, and coupons that are more effective. Another very important thing is using direct marketing. In this one, tools like mail, email and catalogues will influence responses in TV and radio so that you can hit your targets and increase the sales volume in the long run. Also you will be able to put a test of a new product and market tactics options. Personal selling is another way whereby, you make sales meetings and appointments. Here you make presentations and explain one after the other. In this way, your relationship between you and your customers becomes strengthened. The decision that you make concerning the Integrated Marketing Communications will help you to propel your organization ahead. It’s good to be very careful when activating these tools used in integrated marketing; make sure that you reach to the appropriate audience and avoid controversies. If you hit the wrong people, it will cause damages when you try to bring brand awareness, and when encouraging consumers to spend more in your company. When the marketing managers are able to examine beliefs, behavior and emotions of the audience they are targeting, it’s possible to influence them in their beliefs and they achieve product awareness, when they attract attention on promotional campaigns.
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