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Social media is the frontier future of marketing. Here millions of people are continually active, liking and sharing products and services both actively and vicariously. The beauty of social media marketing is that your product or service will sell itself through your customer’s interests. If they enjoy or use the product, the customer is much more likely to share it with their friends, recommending it through their pages and updates. Starting a social media marketing campaign is also very easy to do if you have just started your company. It is relatively cheap to begin and the best upkeep is done in natural, friendly styles that come easily to most marketers. Here is a closer look at some of the mechanisms that social media marketing campaigns use to draw interest. Blogging Blogging about your product or service is not a new concept. It has been used since the advent of the internet, and in other mediums before it. However it is one of the most effective ways of reaching out to your current customer base, and showing potential customers that you care what they think. Many companies hire professional bloggers to keep their customers up-to-date on the latest happenings with their products or service, and to receive feedback directly from the source. Social media marketing includes more than just text blogging, but deals with video and audio blogging as well. Mobile Updates In today’s world, customers like to stay informed about their favorite products or services in real time. Mobile updates via a social networking site allow this information to be received instantly. Many television programs even include small serial identifications that allow a customer who is interested right then to continue to your social media marketing page at the push of a button. This makes it even easier to catch a potential customer’s attention and garner more interest in your product or service. Targeting Your Audience One of the most important benefits of social media marketing, is that it helps you to understand and develop your target audience. Your target audiences are the people who most commonly use your product or service, and are the backbone of your industry. You may not immediately know who your target audience is, but social media marketing; Ottawa can narrow this down by who commonly likes your status and product updates. This feature of social media allows you to move away from focus groups and test audiences, and lets you market to the people who are most likely to use your service or product. Interaction Another powerful tool that social media marketing can provide, is interacting with the customer. This goes beyond simply talking with them. Some applications now let a customer tag the product they are using, or allows them to share where they are in the world. A customer that is engaged by your product is much more likely to repeat business and continue to share your advertisements. This makes it more likely that the trend will expand even further, making your product or service popular and fun to use. Author Bio Marc Buote is an expert marketing strategist and tactician with over 20 years of entrepreneurial and international agency experience. His preferred domain is small and mid-sized business. He runs a small marketing business in Ottawa and provides online marketing services to local businesses like social media marketing Ottawa.
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