Take Help Of 2 Sentences In Magnetizing Customers by Deepak Chowdhari


Take Help Of 2 Sentences In Magnetizing Customers by DEEPAK CHOWDHARI
Article Posted: 07/24/2013
Article Views: 738
Articles Written: 28 - MORE ARTICLES FROM THIS AUTHOR
Word Count: 627
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Take Help Of 2 Sentences In Magnetizing Customers

Business,Non-Profit Organizations

You must craft your sales communication about your customers in order to get customers interested in your offerings. Therefore, when you talk to a customer, don’t you think your best strategy is the one which incorporates the story of your enterprise and its offerings with enthusiasm and excitement, RIGHT? You need to be elated about your company, RIGHT? And you must also take pride on your offerings, RIGHT? WRONG!!! Do you really think that customers care about your enterprise or related offerings. NO! They certainly don't care about your personal feelings towards your enterprise and its products & services. Customers always care about... THEMSELVES. Why most enterprises’ sales and marketing communication makes customer shrug, is the failure to identify this simple verity about human behavior. Customers often keep reviewing hundreds of sales messages. In almost every communication, the messages are solely about the seller and the bestselling products. Most of the enterprises leave this up to the customers’ imagination to presume "what must all of the communication mean to them." This leads all of us to focus on two sentences that are the most important to your prospects and customers: 3. "BENEFITS are what your clients have hired you for!" 4. "Clients have hired you, because [You are offering unparalleled value adds and something unique that beats competition.]" Closely observing the above two sentences makes you spot, that these sentences position you, the seller, as a medium which helps the customer achieve the their goals, secondly positioning your enterprise as the only medium that may furnish the job right. Following example shall help you grab some ready referral: Example: Wrong: "Several decades ago, Exponents Insta USA Inc, headquartered in San Diego, CA. manufacturer and designer of trade show exhibit displays offered under the category of portable exhibit, exhibit rental, modular trade show booth, trade show rental, exhibition system, custom-modular trade show displays and exhibit booth rental realized a problem in the supply chain: that the process of transportation is very unsteady and irregular. This resulted in making the company loose huge businesses in spite of all the hard work. Exponents thus structures its transportation delivery vendor base to specifically address this industry problem. Right: "Venerated Clients partner with Exponents Insta USA Inc to get hassle free delivery of trade show booths, then be it portable exhibit, exhibit rental, modular trade show booth, trade show rental, exhibition system, custom-modular trade show displays and exhibit booth rental. Exponents charges reasonable and market prevalent prices leaving you hassle free with any kind off delivery or shipment related issues." You can surely notice the difference in the above mentioned? The 1st communication forces the clients to figure out what must it all mean to them. While the 2nd communication clearly express what's being offered from the customers’ point of view. Alternatively, to hold customers in a conversation over the likelihood of partnering with you, customize your business communication so as it must all speak about the CUSTOMER rather than talking of YOU.

Author Biography:

Armed with unmatched dexterity in corporate communications and content writing, Himanshu Tiwari since 2009 has been casting his impressions on digital and print media. Himanshu is highly creative with strong inclination towards art and culture. His hobbies embrace Acting and Dancing. He’s an active blogger for trade show USA related articles and blog posts, visit - http://www.exponents.com/blog/index.php . He tweets for trade fairs and trade show displays - https://twitter.com/ExponentsUSA . His content writing proficiency can be umpired through subscribing to Exponents e-newsletters- http://www.exponents.com/Newsletter.aspx . He has been writing media speeches and press releases since 2011. He marks his foot prints in diaspora of corporate social media and company brand promotions through adroitly managing Exponents USA facebook page - https://www.facebook.com/ExponentsUSA. Follow him on Twitter – @astutehimanshu

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