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Speaking engagements can be a goldmine in publicity and lead generation. Are you effectively promoting your events? Using these specific techniques detailed below can take your business to the next level – even overnight! Think of it this way, the more people that attend your presentation, the more opportunities there are for: • Your event to be covered by a news source • Persuading prospects to contact you • Growing your contact list • Persuading clients to explore additional services • Inspiring new partner relationships A proven way to gain visibility for events is by promoting through online sources. A company like Constant Contact is a great example. It has two key features within their software that will help you soar. Constant Contact is one of the most widely used email marketing platforms today. And it has its reputation for a reason. It offers some very effective marketing programs to help businesses grow their contact lists, announce upcoming events, communicate with customers and clients, and much more. This can all be achieved with two of their most popular product features: EventSpot and Email Marketing. EventSpot is a tool to create customized event pages. This feature is fantastic because it spreads the word about your next big speaking engagement. Event information, images, maps, directions and registration links can all be included on the event page. And once it is created, the software provides a link for the page so the event can easily be promoted on your website, social media platforms, email campaign, etc. Registrant information is recorded and stored with the event information as well. The data can be downloaded at any time and used to grow your lists and to predict event attendance. Once your EventSpot page is created, the Email Marketing feature of Constant Contact provides you with customizable email templates. You simply create the email template directly from your EventSpot page so that any registrants that sign-up are automatically sent email notices about the event. When sending out your monthly email update to your contact list, this event can be highlighted at the top and promoted effectively. With these techniques, you are bound to have a phenomenal event. Plus, you now have a very effective way to build your business. After all, that is the number one goal we strive for every single day. VaVa Virtual Assistants specializes in Constant Contact and other email marketing platforms. For more information, visit www.vavavirtual.com. Also, please follow us on Facebook (www.facebook.com/vavavirtualassistants) and Twitter (twitter.com/VaVaVirtual)! Article is free to be reprinted as long as the bio remains.
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