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The debate as to the relative relevance of traditional marketing versus digital marketing continues to rage as we head into the New Year, some feeling that the former is heading ever-quicker towards extinction in today's online age, as others argue that certain time-honoured principles of 'old' marketing will always apply. What isn't in doubt is that the modern PR agency in London also simply must be a digitally proficient one. That is why digital has long been such a central part of our offer to London and other UK organisations here at Vantage Public Relations, encompassing such important areas as blogs, social, e-shots and e-newsletters. But as businesses look to review, refresh and refine their growth strategies in the last few months of 2015, it may be invaluable to consider just what kind of digital marketing strategies can better ensure sustained PR success in 2016. No remotely informed individual now doubts the power of the Internet for generating business and PR opportunities. However, what is similarly unquestioned is the considerable competition between the digital marketers striving to outsmart each other with all manner of strategies and tactics. It is this time of year when businesses contemplating the right PR agency in London are asking themselves: where and how do we invest our New Year marketing budget? Although our team here at Vantage PR would always continue to make the case for traditional PR approaches, there is also no shortage of reasons why digital should be an integral part of your 2016 campaign. It is digital, after all, that offers the opportunity of truly laser-focused audience targeting. The Internet has created a level playing field in the marketing space that some organisations are still struggling to adjust to, while digital marketing also has a track record of high conversion rates and of helping firms to build strong relationships with their target audiences. Whatever you prioritise in your organisation's Digital PR Campaigns in 2016 - perhaps the setting up of a social media page, refining your approach to blogs or online editorial or better managing your existing company website - the most important thing is to make the most of digital. Today's consumers have never been more tech-savvy, and with the right strategy implemented by the right PR agency in London, your organisation can better market your business to its desired audience without them even realising that they are being sold to. Make digital a big emphasis for your company's marketing efforts in 2016 - whatever PR agency in London you ultimately choose.
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