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Companies that are using custom trade show booths that were designed 20 years ago are missing out. Although it's true that many professionally designed custom trade show displays stand up to the test of time, trade show booth designs have changed drastically in the last couple years due to new technologies and marketing techniques. If you're stuck in a rut, consider these ideas to improve the effectiveness and appearance of your booths. A refreshed look can make your company seem as if it's on the cutting edge, no matter what industry you're in. Create Custom Trade Show Displays That Use Lighting Carefully Today's displays take advantage of lighting that works to highlight specific areas of the exhibit. Lighting can be subdued or striking, depending on the mood that the booth is trying to convey. Wash lights or filtered lighting are popular as they can contrast nicely to the harsh lights in an event venue. Backlighting is also used to highlight certain parts of the display, without creating harsh shadows that can distract from the effectiveness of the booth. Energy efficient LED or CFL bulbs are the most popular because they're inexpensive to use and less breakable than traditional light bulbs. Use Updated Materials Old custom trade show displays used to be heavy and bulky. They needed the use materials like wood or heavy metal to support the display because lightweight materials weren't strong enough. However, today's materials and designs have been updated so that they can take advantage of feather-light materials like aluminum and plastic, without sacrificing strength. Many designs use a lightweight frame and eye-popping fabric displays that make your company's graphics stand out and get noticed. Whether you're using banner stands or modular displays, these lightweight designs are ideal for any event or venue. Ditch The Pitch Although it's not an actual part of the physical exhibits, the traditional sales pitch is outdated! Instead, use your trade show booth designs to create an experience that leaves the customer with a feeling of awe or an impression that helps them forget your competition ever existed. Take the time to engage your customer and put your products into their hands so they can see for themselves how your products can help their business. If you're a service-based company and don't have a physical product for them to touch and feel, let them work with your computer system to give them the experience they'll have when they become your customer. These are only a few of the many trends that can make your custom trade show booths stand out from the competition. Event attendees at a marketing exhibition are often pulled in all directions and because of this, it's vital that you use booth designs that help your company make an impact and stand out. Don't let your competition have the advantage -- use custom booths to attract attention, no matter what industry you're in. Find out more about how to find the Trade Show Booth Designs.
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