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A book blog maybe one of the most cost-effective marketing assets a book author can possess. It can be a launch pad for author-reader relationship which is possibly one of the most fulfilling relationships authors can have with their readers. Before you can even get to that level of engagement, you must improve the odds of getting your book blog or website discovered. iUniverse share these four essential steps to improve your blog’s online visibility and generate traffic. Step 1: Apply basic search engine optimization tactics to Your Book Website Optimization primarily means making your blog visible to search engines like Google or Bing. This step is about locating the right keywords that your readers are using to look for book titles similar to yours. To do this, you may utilise the Google Keyword tool (which is free) or keyworddiscovery.com to get the top keyword ideas for the type of article you'd like to write. These tools return the top searched keywords and phrases that relate to your topic. Pick the key phrase that isn't too competitive but still gets a lot of regular searches. Plug it into your blogs title, meta tags, and image descriptions. Using “stop words”, insert the same phrase throughout your text. Step 2: Get into Guest Blogging The practice of exchanging blogs with someone else has become common. Writing a themed blog for someone in exchange for one they write for you is a two way street. You get the benefit of having their regular readers read your post in exchange for your readers getting to know their work. Another cool side effect is the fact that the two sites will now be linked together. This connection adds to a better ranking in search engines. Step 3. Tweet for traffic With the ease and popularity of Twitter, one of the fastest ways to maximize your account into more blog traffic is to do a giveaway or run a viral contest. All you need to do is post a simple tweet. Something like: “Get a free copy of BOOKNAMEHERE when you subscribe to my blog @DOTCOMHERE and retweet this message.” or “Enter to win a signed copy of BOOKNAMEHERE when you subscribe to my blog @DOTCOMHERE and retweet this message.” Step 4: Be Positive, at all times Nearly everybody has heard that, “You can attract more bees with honey than with vinegar.” You can apply this maxim to direct traffic to your blog. Find other blogs in your same genre, maybe even on your same posting website. Read their blogs and post an insightful, sincerely positive comment about them. Do this for a couple of their posts. When somebody notices your comments, they can click your name to see your profile and blog. Add in a simple, plain hyperlinked version of your name as your signature, but be careful and make sure your comments are specific because this can be misconstrued as spamming and can get your comment deleted. For more book marketing tips, head over to the iUniverse Writers Tips and learn from the experience of iUniverse self-published authors.
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