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Competition is increasing day by day in every commercial or industrial segment as new players are entering the industry every day. Also, older players are adopting new and innovative business techniques to broaden their client base and increase their revenues. So, amidst such a scenario, you’d need to take up apposite steps to stay competitive and to ascertain a stable demand for your products or services. One way to make sure that your product(s) retain their originality and are immune from getting imitated or counterfeited by unscrupulous individuals, black-marketers and businesses is to use holographic labels and stickers. When a product of your concern is ascribed with a quality holographic mark, your customers will be able to identify and distinguish it from other products available in the market. A hologram can be the perfect solution for not only protecting your brand but for promoting it as well. But how do you choose a hologram manufacturing company from amongst the thousands and where each producer claims that they can offer customized solutions and make stickers which cannot be copied? You can base your selection by judging a manufacturer according to the following five criterions. • Advanced Technology You should always choose a company that offers holographic solutions using the state-of-the-art technology. The company should be in a position to harness technologies like ‘dot-matrix origination’, ‘2D/3D origination’, and e-beam origination. The organization should have a R& D department for innovating new products and should also have a QC department for screening all the products going through and coming out of the assembly lines. • Customization The establishment that you ultimately select should be able to deliver your consignments and orders according to your specifications. In other words the organization should be able to extend customized or optimized hologram solutions. The holographic stickers made by the firm should synchronize with your products and also match the packaging. The company should be using patented technology for manufacturing optimized hologram stickers and labels. • Marketing Robustness The company should be able to undertake orders and complete delivery within your prescribed deadlines. It should also be able to offer after unquestionable after sales service and support. You should able to entrust your projects at rates that are highly competitive. • Security The products should be manufactured under a single roof. Complete secrecy should be maintained as far as framing the master print is concerned. The shims and copies of master designs should be in the hands of the company management. CCTV should be installed in the production unit for round the clock monitoring. Orders should be dispatched exclusively through certified cargo companies. • A good track record The company should have been in business long enough (at least a decade) so that you can comprehensively assess its track record. Its past and present clients should be able to offer rave reviews of its products and the quality of service they have received over the years. If you are confused about where to start from, click www.lasersec.in for immediate assistance Suman Sharma has been employed with Lasersec India as a R&D assistant for the last 5 years. She regularly writes about ways to deal with counterfeit activities and black marketers. Read this article how to select best hologram manufacturers.
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