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What made franchise businesses a very popular trend in the Philippines? Franchising had been in practice for many decades. It was with this business process that many brands and businesses were able to make a hold in the Philippine’s market, such as fast-food restaurants and convenient stores. According to many business experts, it was only when food-cart or food-stall businesses were introduced as franchise business Philippines Franchise Businesses of the Past and of the Present Most franchise business in the Philippines in the past are large businesses such as fast-food restaurants and convenient stores. Because of this, the only ones that were able to acquire its franchise are wealthy families, companies, and corporations. Today, when food-cart or food-stall businesses were introduced in the Philippine market, many Filipinos were able to start their own franchise business even though they’re not as wealthy as those that were able to franchise a whole McDonald’s for them. Affordability One of the many reasons why franchise businesses had gained a lot of popularity in the Philippines is because food-cart or food-stall businesses are far less expensive compared to larger franchise businesses in the Philippines. It was because of this benefit that made franchising a popular trend in the Philippines. However, it was not the only advantage that made these types of business process popular and in-demand in the Philippines. Another popular benefit that made a food-cart and food-stall business is because of its simplicity. Simple yet Profitable Small Businesses In addition to its affordability, a food-cart and food-stall business is far simpler to manage compared to franchising a whole restaurants. The reason why is because of its relatively small size, which can be easily placed anywhere with high foot-traffic. These small franchise businesses, according to many business experts, are geared towards Filipinos who have not knowledge and experience in handling a business, or have studied with an MBA. Because of its simplicity, any Filipino can easily establish and run this business unlike that of franchising a large business such as a fast-food restaurant or a convenient store which would normally require more experience in business as well as background education with business administration.
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