|
For many years marketers have used the power of pricing to establish a value proposition in consumers’ minds. Expensive has quickly become synonymous with quality and luxury and it’s time we took a look at the facts. If you bought cheap baby clothes for $5 on a baby deals website you would automatically assume they were of poor quality because of the price but have you considered what the real value is of the baby clothes and kids stuff you buy? Retailers are sitting on a 200 – 300% mark up on all the goods they are selling. Take a $200 top from a high end retail store. This store bought this top from the distributer for $50 and the distributor took a 10% distribution fee from the wholesaler who bought the top from a factory somewhere in the world for $20. (Keep in mind that the factory still made a profit from selling the top for $20 in the first place.) If you bought the top for $20 it wouldn’t hold the same quality perception or brand value in your mind – would it? It’s important to remind ourselves that when we buy from traditional retailers we are also paying for their rent, staff, electricity and equipment. Baby Deals websites such as Bargain Babee are bridging the gap between wholesale and retail by cutting out the fat that’s added on with lengthy distribution supply chains. Consumers get to buy cheap baby clothes and other great baby deals at prices wholesalers would buy the item at simply because they are buying as a group and as a group can share in bulk buying discounts. Another consideration when shopping for your kids is the fact that you should not have to pay a premium for an item that’s going to be outgrown faster than the changing fashion. It makes sense to shop smart, look out for overstock sales and bay and kids deals websites. Everyone loves a bargain and it certainly does not mean you are buying cheap in all senses of the word. It simply means us as consumers are paying less towards unnecessary overheads as the retailers have cut their profit margin. On a side note, it is important to mention that traditional retailers will always have a place in the market but there will need to be a shift in their pricing strategies for them to keep up with the highly competitive market place that online retailing is now creating. Sometimes coming across a baby deal too good to be true is just that a great baby deal on cheap baby clothes so GRAB it! With the increase of deal and sales websites, the world of retailing as become super competitive and the people who are ultimately going to be benefit the most is you, the consumer. Keep an eye out for baby deals, save the extra dollars and take the family on a holiday. Find and Cheap Baby Clothes and Baby Deals related information at Bargainbabee.com
Related Articles -
Cheap Baby Clothes, Baby Deals,
| 
