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With the global proliferation of the Internet and expansion of trade and industry, using the net as a medium has become crucial for organizations. There are several aspects to this, and we have tried to elucidate on some of the important strategies. Keyword density is the percentage of times a word or phrase appears on a website compared to the other words in the text. In the late 1990s, keyword density was looked upon as the sure path to making a site successful on the net. However the rules of such strategy is extremely delicate and should be carefully chosen before implementation .Also it varies from organization type and general content. The rules for use of keywords and phrases apply to each page of the site. Keyword density is one of the best ways to optimize your website's search results. First, choose one word or phrase that describes the basic focus of that page. Users are more likely to search simple and recognizable words or phrases. There are several sites and programs available to find the best words or phrases to use. Some of these sites include Google Ad Words, Word tracker’s Free Tool, Google Suggest, Good Keywords or Keyword Discovery. Provide accurate and usable content to customers to keep them engrossed and participate on the site, while using the keyword or phrase effectively for search engine recognition. Making the keyword prominent in a title page is important. Google, in particular, rates the keywords in titles very high. Using specific keywords will bring audiences to your site. Good writing is very important and carefully chosen and placed keywords do facilitate higher search engine rankings, and get noticed on the web Marketing tips Essentially the Internet acts as a forum where producers and consumers meet to conduct business You can have the world's best product, or you could be able to provide the finest service around, but if no one knows that you offer it, then what good will it do a seller and a buyer? For this reason, organizations since the beginning of time have resorted to a variety of ways to make themselves known to potential customers. Today, one sure way of businesses to achieve this is through strategies such as local SEO and SEO web design, two potentially powerful strategies that aim to bring in clients through the internet. SEO is an acronym for search engine optimization, a strategy to improve a website's ranking on internet search engines result page. The whole aim of this is to have a website rank as high as possible, if not number one, on search engines like Google, so that more and more people will have a chance to view the website and the products and services on offer. The more people view a company's website, the more potential clients the business gets. Achieving this can be achieved through a variety of means, from article writing to implementing functional SEO web design. Here are two SEO methods which businesses are using to get ahead of their competitors. Local search engine optimization Local SEO is a process wherein you will focus your SEO efforts towards making your business known to the people in your area. This can be achieved through a variety of ways. One is by registering your business on map applications similar to Google Maps. A necessary method in local SEO is the inclusion of your physical address and certain local keywords to your website. . To get the right keywords that would have the most impact, business owners can do fast keyword research online. Search engine optimization web design SEO web design is the method of designing a website with SEO in mind. This can be done through a number of methods. One general rule is that the website's content should be first and foremost relevant, well presented and entertaining so that it's interesting enough for people to visit and ultimately conduct business. Another strategy is by placing the right headers or website titles for the web pages so that they are indexed by search engines when a customer does a search. Web designers also create and maintain a sitemap so that search engines can comprehensively map and index the website. Another important part is keyword density. An optimal amount of keywords should be included in the website's pages. Not enough keywords and your website won't show up on search engine results, while too many keywords and you will be penalized by those same search engines for keyword abuse. A wise permutation and combination strategy is advisable. Choosing the right words and phrases depends on the particular organization, the audience it is targeted at, and the cultural norms of that country.
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